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The Future of Social Media Data: Are the Bots Coming After You?

 Data. Story of my life. We put our personal information on social media, which is translated into targeting options for…

In Healthcare, Do You Know Who You’re Really Targeting?

Question: Should organizations in the healthcare industry place advertisements on social media? Answer: Yes. Yes. A thousand times yes.  https://www.instagram.com/p/BWdOuAzlgP3/…

The Fitbit Fitness Revolution Wants You to Get Social

It was a chilly February night. I was dreaming of warm beach weather and tropical drinks. It was just what…

Social Media Advertising, Targeting and YOU!

Do you ever find yourself browsing through social feeds with three fingers behind your phone, pinky tucked for support, scrolling…

Where to Find Peace, Laughs and Humanity on Instagram

Let’s face the facts: There’s more than enough hate and violence on social media right now. When did this all…