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A New Wave of Facebook Algorithm Updates: What You Need to Know

Another year, another wave of algorithm updates on everyone’s favorite social media site. Some of these updates are good for…

Have Ads Gone Too Far?

Black Friday and Cyber Monday deals have expired, but the memory of a certain social media advertisement has remained. If…

The Future of Social Media Data: Are the Bots Coming After You?

 Data. Story of my life. We put our personal information on social media, which is translated into targeting options for…

In Healthcare, Do You Know Who You’re Really Targeting?

Question: Should organizations in the healthcare industry place advertisements on social media? Answer: Yes. Yes. A thousand times yes.  https://www.instagram.com/p/BWdOuAzlgP3/…

The Fitbit Fitness Revolution Wants You to Get Social

It was a chilly February night. I was dreaming of warm beach weather and tropical drinks. It was just what…