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Should You Use Social Networks for Long-form Content?

A marketing trend that continues to grow in popularity is the use of social channels to publish long-format content. (Translation:…

Are We on Social Media for the Right Reasons?

The phrase “social media addiction” is one that is often thrown around without much weight or merit —and normally serves…

How Can We Shop for Generation Z’s Love?

Millennials, Generation Me, New Boomers – all of these terms are used synonymously for the generation born between roughly 1980 through…

How Do You Humanize Healthcare on Social Media?

“What’s the best part of your job?” During interviews, a question that regularly comes up in conversation is the classic “What’s the…

Extra, Extra: Are Memes the New News?

In 2017, I should not go over the definition of a meme or attempt to explain the components of a meme.…