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How Can We Shop for Generation Z’s Love?

Millennials, Generation Me, New Boomers – all of these terms are used synonymously for the generation born between roughly 1980 through…

How Do You Humanize Healthcare on Social Media?

“What’s the best part of your job?” During interviews, a question that regularly comes up in conversation is the classic “What’s the…

Extra, Extra: Are Memes the New News?

In 2017, I should not go over the definition of a meme or attempt to explain the components of a meme.…

PSA: Please Hashtag Responsibly

Social media is a great powerful marketing tool for getting the word out and making a statement – #Bradjolina, I’m…

Made You Click, Volume 1: Facebook and Twitter

As authors we assume our content is the BEST all too often. We forget that not everyone has the same…