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In Healthcare, Do You Know Who You’re Really Targeting?

Question: Should organizations in the healthcare industry place advertisements on social media? Answer: Yes. Yes. A thousand times yes.  https://www.instagram.com/p/BWdOuAzlgP3/…

4 Tips For Successful Stories

Within the great wide world of social media, the stories experiment has long since ended. The intimate content format, introduced…

You Too Can Blow Minds Through Healthcare Storytelling

As a teenager in the early 2000s, when the ever-popular Chicken Soup for the Soul books were at their greatest, I…

How Do You Humanize Healthcare on Social Media?

“What’s the best part of your job?” During interviews, a question that regularly comes up in conversation is the classic “What’s the…

CBMU Presents: Fundamentals in Social Media Advertising

Batman and Robin. Peanut Butter and jelly.  Social media and advertising.  All three of these iconic duos work seamlessly together,…