Aqua America, a publicly traded NYSE company (WTR), is one of the nation’s primary water suppliers. They are known for their unique history, commitment to their customers and consistency in providing safe and reliable water to their community. Originating in Pennsylvania in the late 1800’s, Aqua has stayed ahead of the curve in water technology, while upgrading and maintaining the water infrastructure. As Aqua expanded outside Pennsylvania, eventually calling seven other states home, they recognized the value in finding a new way to stay connected with their fast growing community.
ChatterBlast Media (CBM) developed a detailed strategy that would assist Aqua’s Public Relations, Branding, and Communications department. With the outline in place, CBM moved forward in building Aqua’s social presence on Facebook and Twitter, creating a (top-of-the-line) blog and successfully ran multiple social campaigns. Upon building Aqua Facebook and Twitter accounts – CBM did intensive influencer research and outreach in efforts to grow their digital footprint. As Aqua increased on social, CBM developed various social campaigns as a way to engage with their current community and continue reaching new audiences. As CBM maintained Aqua social following – it became evident that Aqua’s social platforms must serve as place for customers and users alike to obtain news relating to water other useful information. To do this efficiently and effectively – CBM created and curated Aqua blog series that covered everything from employee spotlights to helpful water tips during the winter/summer seasons.
CBM built Aqua’s Facebook and Twitter in June of 2013. Since then, Aqua has hosted different campaigns, with the most successful one to date being Let’s Get Social. This campaign had 400 entries, over 1,400 tab views and 249 shares, which resulted in an additional 740 new likes for the Aqua Facebook page. Advanced digital advertising and intensive influencer outreach all played a key factor in achieving this (stand/stance/level/…). As Aqua continues to expand their community, spearheaded by CBM, they will advance their digital footprint.