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Philadelphia Flower Show

For over three years, the Pennsylvania Horticulture Society worked with ChatterBlast to create several high-profile social campaigns that drove ticket sales, gained new followers, increased engagement and attracted local media. Tied around PHS’s new Green Room feature – a social hub for interviews, information and entertainment from the show- CBM created first a wildly popular contest to pick the Green Room host that got nationwide attention and netted their social assets nearly 15K more followers in one week.  During the show, CBM was responsible for creating, curating and collecting all social stories – including creating over 600 pieces of individual social post content for sponsor and partners, multiple blog entries on the exhibitors and events, the first video series (over 30 videos created) featuring Flower Show staff, exhibitors, guests and partners. Based on the success of this project, PHS has retained CBM to help develop a social strategy for the entire organization and their many unique and cutting-edge programs.

Results at a Glance

Our Solution

For their 2014 Philadelphia Flower Show, Articulture, the Pennsylvania Horticulture Society worked with ChatterBlast to create several high-profile social campaigns that quickly gained new followers, increased engagement, and local media attention. Tied around PHS’s new Green Room feature – a social hub for interviews, information and entertainment from the show- CBM created first a wildly popular contest to pick the Green Room host that got nationwide attention and netted their social assets nearly 15K more followers in one week.