Reading Terminal Market (RTM), a historic landmark in the heart of Philadelphia, is known for their rich history, regional farm fresh foods, and exciting events. The most visited single location by out-of-towners in Philadelphia, RTM strived to be more than just a tourist stop. They wanted to engage with the local community, serve as an event venue, and be considered an alternative to the neighborhood grocery store. RTM recognized the value of increasing their social media presence to effectively connect with a larger Philadelphia audience.
To this end, ChatterBlast Media (CBM) created a digital strategy to address possible opportunities and elevate their considerable online successes. CBM launched RTM’s Instagram and Pinterest accounts, assisted in growing their Facebook and Twitter community, created and executed various successful social campaigns, digitally promoted RTM’s annual events and developed a popular blog series. CBM has helped maintain RTM’s active Facebook and Twitter by reaching out to local and national influencers and developing “market-centric” content for their brand-new blog. In order to maintain and continue growth across all platforms – CBM developed quarterly campaigns, which served as way to not only interact with RTM’s exsisting community, but as well as a way to reach new eyes – such a local media, food bloggers, and Philadelphia influencers. Due to the power of RTM’s Facebook page – CBM strategically promoted and marketed all of RTM’s events via FB, such as: Party for the Market, OysterFest, ScrappleFest, and Spring Fest – all of which saw high social traffic and increased attendance in key demographics.
RTM first launched their Facebook and Twitter sites in 2009 and have since garnered over 90,000 likes on Facebook and over 27,600 followers on Twitter. Other platforms such as Instagram and Periscope were launched to draw a millennial residential crowd and engage the modern digital civic community.