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Gabe Kapler and the Argument for Analytics

Gabe “Coconut Oil” Kapler. Am I right? There hasn’t been a manager in Philadelphia sports as divisive in opinion since…

Career Survival Tips for In-House Social Pros

I recently left a job in social media in the corporate world to return to agency life as a Blaster.…

The Hottest Memes of Summer 2018

Ahh, summertime. Beautiful weather. Beach trips. Late nights. Barbecues. What’s not to love?! It’s that time of year that we…

If You’re a Marketer, Passive Voice is Your Enemy

I had an English professor in college who made it clear from day one that in his class, he upheld…

Burn After Tweeting: Burner Accounts, Backlash, and You

It’s got to be hard being in the public eye. Imagine: cameras everywhere, people second guessing your every move, and…