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The Future of Social Media Data: Are the Bots Coming After You?

 Data. Story of my life. We put our personal information on social media, which is translated into targeting options for…

Hacking Into the World of Big Data on Social Media

It’s no secret that social ads and analytics have become the most valuable asset in digital marketing. Data is giving…

Breaking Through the Glass Case of (Digital) Emotion

Earlier this week, we took a dive into the world of emotive content on social media: What it is, why…

All That (Digital) Drama: Juggling Emotion on Social Media

Thanks to social media, our lives are constantly surrounded by all sorts of emotional content on our social media feeds.…

How Can We Shop for Generation Z’s Love?

Millennials, Generation Me, New Boomers – all of these terms are used synonymously for the generation born between roughly 1980 through…