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What in the World Are Instagram Pods?

When you hear the term “Instagram pods,” did you instantly think about Tide pods or coffee? Yeah, I did too.…

There’s a Facebook Group for That!

If it isn’t already obvious, Facebook is taking over the world. Not only is the site where we go to…

From Poking to Dating: Getting Romantic with Facebook

With 40 percent of Americans participating in online dating, it’s no surprise that dating apps are so mainstream (read: not…

A Tale of Two Voices: Perfecting Brand Variation

Does your brand have schizophrenia? Do your tweets sometimes feel like they are coming from from your 90-year old grandmother…

Should You Use Social Networks for Long-form Content?

A marketing trend that continues to grow in popularity is the use of social channels to publish long-format content. (Translation:…