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April 11, 2018

Greetings and salutations, all my precious social media fiends! If you’re a lot like me, you probably do a lot of your shopping online. As a matter of fact you probably do a lot of things online. Read your horoscope, stalk random IG models, take some crappy BuzzFeed quiz, visit your favorite blog, check out some dank memes etc, etc. And you probably do all of the above through one platform, Facebook. A.K.A the social media one stop shop for everything possible.

It’s obvious that when you publish content on social media you want your friends and family to see it. But what happens when you see an interesting post on Facebook, click on it, and link out to another source? You’re in the clear right? No one can see what you’re doing, right? RIGHT?!

Wrong. Creepy people like me can see exactly what you’re up to. And here’s how:

Retargeting.

Doesn’t ring a bell? Well in that case you probably need to be schooled. Like ASAP. So here’s a link to our highly anticipated CBMU course, Social Media Advertising: 101 & 201.

No, that was not meant to be subtle. I’m not a “soft sell” kind of gal. My momma always told me, say what you mean, mean what you say. And I mean it. Click the link. You need it.

And if for some reason you’re not able to join us for this class on May 16th, I suggest you continue reading for some very chilling facts about Facebook ads.

I am both a victim and a perpetrator when it comes to Facebook retargeting ads. Meaning, I am constantly hit with ads of retailers or companies whose site I had visited but did not take action on. However, I am also exposing others to that same experience by working here at ChatterBlast where we place social ads for said retailers and companies. Still with me? Good let’s continue.

Here’s how it works: You share a lot of things on social media without realizing it. Your hobbies, interests, job title, education, relationship status and so on and so forth. Even if you’re not outright sharing these details about yourself on your profile, Facebook is still able to collect this data through the pages you follow, posts you interact with and keywords you type into your statuses.

Yes, you have your own personal stalker and his name is Mark Zuckerberg.

Once Facebook collects all of that data, advertisers like me are provided with said data that can be used to effectively target people like you with Facebook ads. Now let’s say I target you with an ad and you click on it, then bringing you to a retailer’s website. If that retailer has a pixel installed (you’ll get to learn allllllll about that at our amazing CBMU course!) then they will be able to track the actions you take on their site. Therefore, if you don’t do what they want you to do (make a purchase) then boom, you’re in the running to be retargeted on Facebook until you actually buy something.

So to sum it all up: that’s why Facebook ads are constantly lurking around like your creepy next-door neighbor. It may seem that Facebook and digital marketers like myself are stalking you, but that’s only because we are.

Oh and one last thing… Register for our Social Media Advertising: 101 & 201 on May 16th.

About the Author

Gianna Leto

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