Attention post-holiday shoppers: Pinterest has FINALLY given the greenlight to open Promoted Pins to all U.S. businesses. Can you say, “#blessed”?
As a part of their path to complete and global monetization takeover, no longer do you have to be in the top/mid-level business tier to use the Promoted Pin feature. Coming this January, businesses of all shapes and sizes are welcome to hop on the advertising train.
As noted by the Wall Street Journal, Pinterest will only offer ad support for businesses in the retail and consumer good categories, and let everyone else buy ads through the self-serve platform.
With key social channels offering their own Promoted content options, it surely does not come as a surprise that Pinterest would be the next to join the era of paid advertising.
I know what you’re thinking: There are already plenty of shitty ads in my Facebook and Twitter feeds and now my highly curated Pinterest feed is the next to go.
Well, yes and no.
While the Promoted Pins will indeed be paid advertising, Pinterest is making sure that the ads fall within your personal interests and, most importantly, that the advertisements appear as native as possible — blending in seamlessly with the recipes and crafts that you’ll never actually use or make.
Happy Pinning, y’all.