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The Great Vanity Debate: Does Audience Size Matter?

Fame. Everyone wants some level of attention and notoriety, since it usually comes with some perks. Kylie Jenner, the epitome…

AIM Didn’t Die in Vain: Lessons from 20 Years of Instant Messaging

For some, it’s hard to imagine a world before smartphones, social media, rapid home delivery services and Chocolate Rain. But…

Here’s Your Crash Course on Programmatic Advertising

Advertising has come a long way from the days of reading the classifieds on the back page of your local…

The TV Is Talking To Me: Nielsen’s 2018 Total Audience Report & What it Means

Without knowing how people are consuming content, how can a business possibly advertise effectively? Well, thanks to the Nielsen Total…

Beware of Ghosting: An Alarming Social Media Trend

An alarming trend has grown in notoriety these days, and no, this one isn’t poisoning our youth. It’s poisoning everyone,…