Author Archives: Joe Mineo
How to Target Moderate Voters
There’s a lot to unpack from the 2020 election. Some states went red, some went blue, and despite what you…
The Case for Creating Custom Benchmarks
In the early days of social media and performance analysis, there was a jump by marketers to make sense of…
Social Activism During the COVID-19 Pandemic
Constitutional freedoms are important for our society, and the American ability to innovate beyond troubling conditions has led to some…
COVID-19 is Massively Impacting Media Consumption & Behavior
With most people glued to their homes for the next 30 days (at least), we were curious to see how…
Tips for Advertisers During COVID-19
In times of crisis, people usually band together. However, in times of virus, people are being asked to stay as…
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