Author Archives: Joe Mineo
The Case for Creating Custom Benchmarks
In the early days of social media and performance analysis, there was a jump by marketers to make sense of…
Social Activism During the COVID-19 Pandemic
Constitutional freedoms are important for our society, and the American ability to innovate beyond troubling conditions has led to some…
COVID-19 is Massively Impacting Media Consumption & Behavior
With most people glued to their homes for the next 30 days (at least), we were curious to see how…
Tips for Advertisers During COVID-19
In times of crisis, people usually band together. However, in times of virus, people are being asked to stay as…
5 Words That Can Kill Your Marketing
Have you ever heard the words, “How we’ve always done it” and immediately wanted to cringe? If you haven’t, consider…
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