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The Future of Privacy in Digital Advertising

Advertising and analytics have changed drastically in the past few years, especially in 2020. This series, “The State of Advertising…

The Evolution of Media During the COVID-19 Pandemic

Advertising and analytics have changed drastically in the past few years, especially in 2020. This series, “The State of Advertising…

How to Target Moderate Voters

There’s a lot to unpack from the 2020 election. Some states went red, some went blue, and despite what you…

The Case for Creating Custom Benchmarks

In the early days of social media and performance analysis, there was a jump by marketers to make sense of…

Social Activism During the COVID-19 Pandemic

Constitutional freedoms are important for our society, and the American ability to innovate beyond troubling conditions has led to some…