Author Archives: Joe Mineo
The Great Vanity Debate: Does Audience Size Matter?
Fame. Everyone wants some level of attention and notoriety, since it usually comes with some perks. Kylie Jenner, the epitome…
AIM Didn’t Die in Vain: Lessons from 20 Years of Instant Messaging
For some, it’s hard to imagine a world before smartphones, social media, rapid home delivery services and Chocolate Rain. But…
Here’s Your Crash Course on Programmatic Advertising
Advertising has come a long way from the days of reading the classifieds on the back page of your local…
The TV Is Talking To Me: Nielsen’s 2018 Total Audience Report & What it Means
Without knowing how people are consuming content, how can a business possibly advertise effectively? Well, thanks to the Nielsen Total…
Beware of Ghosting: An Alarming Social Media Trend
An alarming trend has grown in notoriety these days, and no, this one isn’t poisoning our youth. It’s poisoning everyone,…