Author Archives: Joe Mineo
The Evolution of Media During the COVID-19 Pandemic
Advertising and analytics have changed drastically in the past few years, especially in 2020. This series, “The State of Advertising…
How to Target Moderate Voters
There’s a lot to unpack from the 2020 election. Some states went red, some went blue, and despite what you…
The Case for Creating Custom Benchmarks
In the early days of social media and performance analysis, there was a jump by marketers to make sense of…
COVID-19 is Massively Impacting Media Consumption & Behavior
With most people glued to their homes for the next 30 days (at least), we were curious to see how…
Tips for Advertisers During COVID-19
In times of crisis, people usually band together. However, in times of virus, people are being asked to stay as…