Author Archives: Joe Mineo
AIM Didn’t Die in Vain: Lessons from 20 Years of Instant Messaging
For some, it’s hard to imagine a world before smartphones, social media, rapid home delivery services and Chocolate Rain. But…
Here’s Your Crash Course on Programmatic Advertising
Advertising has come a long way from the days of reading the classifieds on the back page of your local…
The TV Is Talking To Me: Nielsen’s 2018 Total Audience Report & What it Means
Without knowing how people are consuming content, how can a business possibly advertise effectively? Well, thanks to the Nielsen Total…
Beware of Ghosting: An Alarming Social Media Trend
An alarming trend has grown in notoriety these days, and no, this one isn’t poisoning our youth. It’s poisoning everyone,…
Gabe Kapler and the Argument for Analytics
Gabe “Coconut Oil” Kapler. Am I right? There hasn’t been a manager in Philadelphia sports as divisive in opinion since…