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Here’s Your Crash Course on Programmatic Advertising

Advertising has come a long way from the days of reading the classifieds on the back page of your local…

The TV Is Talking To Me: Nielsen’s 2018 Total Audience Report & What it Means

Without knowing how people are consuming content, how can a business possibly advertise effectively? Well, thanks to the Nielsen Total…

Beware of Ghosting: An Alarming Social Media Trend

An alarming trend has grown in notoriety these days, and no, this one isn’t poisoning our youth. It’s poisoning everyone,…

Gabe Kapler and the Argument for Analytics

Gabe “Coconut Oil” Kapler. Am I right? There hasn’t been a manager in Philadelphia sports as divisive in opinion since…