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How Baby Boomers Have Successfully Assimilated on Social Media

Gone are the days of baby boomers not understanding acronyms and emojis. This generation has found its place in the…

Are Celebrity Endorsements Helping the COVID-19 Vaccine?

It seems like everybody who’s anybody is getting their COVID-19 vaccine these days. I mean, did you really get vaccinated…

The Marketing Miracle of Microsites

Living in the digital age, most of us are already aware of how important online engagement is for a company…

Predictions for a Socially Distant Halloween

Am I getting too ahead of myself by thinking about Halloween in September? Maybe. But watching internet strangers get creative…

Influencers Are Learning How to Handle the Pandemic the Hard Way

Once upon a time, influencers were promoting tummy tea and hair vitamins. Now, along with the rest of the world…