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Welcome to the Era of AI Influencers

They are ring-light equipped, flawlessly dressed, and now, AI-powered. I’m talking about influencers, the people who sell you on the next…

Digital Trends to Watch in 2022

2021 brought us more TikTok trends to try at home, Hinge audios to spice up our dating profiles, and another…

How to Become a “Granfluencer” in Three Easy Steps

Despite being regarded as historically slow(er) social media adopters, baby boomers and even some members of the Silent Generation are…

Climbing the Wall Back to In-Store Shopping

Would you be more likely to buy a pair of shoes if you could try them out on the basketball…

Get Ready for a Holiday Season of Emotional Advertising

2020. It’s created so many great memes, but there’s usually a running theme throughout them all: that we are uncertain…