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How to Become a “Granfluencer” in Three Easy Steps

Despite being regarded as historically slow(er) social media adopters, baby boomers and even some members of the Silent Generation are…

Climbing the Wall Back to In-Store Shopping

Would you be more likely to buy a pair of shoes if you could try them out on the basketball…

Get Ready for a Holiday Season of Emotional Advertising

2020. It’s created so many great memes, but there’s usually a running theme throughout them all: that we are uncertain…

Consumer Trends and the Road to Retail Recovery

In March 2020, coronavirus shuttered the doors of many retail stores, leaving malls across the United States in a state…

Instagram Spring Cleaning: Follower Sorting Edition

Looking to jumpstart your spring cleaning? Pro tip: skip the dust bunnies, trade your yellow gloves for a glass of…