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The Winners and Losers of the Great Pokemon Go Content Phenomenon

Pokemon Go, baby. Mobile developer Niantic’s augmented-reality game, in which users encounter and catch the franchise’s original 151 pocket monsters,…

Sorry, But Newspapers Ain’t Goin’ Nowhere

I received an interesting email last week. It contained a link to the U.S. Department of Labor’s website, and to…

You Won’t BELIEVE This Defense of Clickbait

Actually, you probably will. In 2016 A.D./C.E./Hebrew calendar year 5776, we as media consumers are on the Internet a lot.…

Let’s Investigate Peach, That Juicy New Social Platform

What’s Peach? That’s more than a kinda-cutesy blog lede. It’s a real-life question that some of us ‘Blasters have been…

Socality, Lifestyle Branding And YOU!

Real quick: Fire Instagram up and search the hashtag #socality. Look around for a second. What did you find? Probably…