Author Archives: Pat White
The Case for Investing in Business Intelligence
With modern advances in technology and data science, businesses no longer rely on the eye test to measure success. Business…
Everything to Know About OTT and CTV Advertising
Chances are you have probably heard the terms OTT and CTV and probably use these platforms as part of your…
Sports Are Back, and Social Media Is the Stadium
It’s been a long four months for sports fans. Sure, we’ve had European soccer, MLS, Korean League baseball, and golf…
The MLB Needs a Lesson from NBA Twitter
Social media thrives on engaging, sharable content. Every day our DMs and mentions are flooded with memes, GIFs and viral…
Which Streaming Service Are You?
In November, the streaming landscape got a bit more competitive with Apple TV+ and Disney+ entering the fold. The Streaming…
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