Author Archives: Valerie Hoke
Southwest Airlines Gave a Master Class in Crisis Comm This Week
Let me start by saying this: There is no brand in the world to which I am more loyal than…
The Greatest Hits of the ChatterBlast Ladies: International Women’s Day Edition
A while back, we introduced you to the Slack channel that us ChatterBlast ladies use to do everything from decide…
The Best of #PhillyTwitter: “We’re Going to the Super Bowl” Edition
Ah, the Super Bowl. The bowl of soups! Or as we in the marketing world are forced to say under…
Breaking Through the Glass Case of (Digital) Emotion
Earlier this week, we took a dive into the world of emotive content on social media: What it is, why…
Twitter and the Phenomenon of “The Intern Who Tweeted This”
We’ve all seen a high-profile Twitter account, whether associated with a brand or an individual, post something a little risky…