Author Archives: Valerie Hoke
These 2 Media Brands Prove That Fashion ≠ Frivolity
Ah, sweet, sweet content. Where would we be without it? I began this blog as a roundup of my favorite…
Exploring Letterboxd, the (Social?) Network for Movie Fans
Ever heard of Letterboxd? I wouldn’t be surprised if the answer is no. But before I explain, let me give…
If You’re a Marketer, Passive Voice is Your Enemy
I had an English professor in college who made it clear from day one that in his class, he upheld…
Southwest Airlines Gave a Master Class in Crisis Comm This Week
Let me start by saying this: There is no brand in the world to which I am more loyal than…
The Greatest Hits of the ChatterBlast Ladies: International Women’s Day Edition
A while back, we introduced you to the Slack channel that us ChatterBlast ladies use to do everything from decide…