# 4 Reasons Why #FoodPorn Videos Are Heatin’ Up On Social

- Link: https://chatterblast.com/blog/4-reasons-why-foodporn-videos-are-heatin-up-on-social/
- Published: 2016-01-13T19:26:56-05:00
- Author: chatterblastteam

Video is nothing new on Facebook, but am I the only one whose newsfeed is flooded
with **food** videos? I’ll admit it: I_ do_ enjoy them. They’re beautifully produced,
informative and extremely creative. But why are all my 1,222 friends on Facebook
sharing these videos on a daily basis?

> Cheesy Lemon Pepper Fries. // via Just Eat LifeFull recipe: http://taste.md/1mRodrG
> Posted by [Tastemade](https://www.facebook.com/tastemade/) on [Wednesday, January 13, 2016](https://www.facebook.com/tastemade/videos/969441633143004/)

Every day I find myself subconsciously awaiting to see what recipe comes to life
in my newsfeed.

“_Maybe I’ll actually try this one._” I’ll say to myself.

But let’s be serious, _probably not_. I’ve got to hand it to Facebook though: The
way they suck you in is genius. Having videos _automatically play_ in your newsfeed,
insisting that users watch them – **incredible**. Due to that, I find myself _so_
invested in these videos because I MUST know how the final product turns out and
if I can really make it (if they can show you how to make [pesto mozzarella balls](https://www.facebook.com/buzzfeedtasty/videos/vb.1614251518827491/1687434618175847/?type=2&theater)
in 30 seconds, how hard can it _actually_ be?). Who doesn’t want to try [Loaded Sweet Potato Skins](https://www.facebook.com/buzzfeedtasty/videos/vb.1614251518827491/1702034750049167/?type=2&theater)?
Or perhaps make [Ice Cream Bites](https://www.facebook.com/buzzfeedtasty/posts/1701409033445072)?

[⌊Screen Shot 2016-01-13 at 2.13.21 PM⌉⌊Screen Shot 2016-01-13 at 2.13.21 PM⌉[

Regardless if you love ‘em or hate ‘em, these videos are here to stay and I’ll tell
you why.

### **1. #Foodies are Still a Thing**

Yes, we all love food. In fact we’re **obsessed**. Right before we indulge in a 
delish meal, we take a pic and upload it to _every_ social platform. Time and time
again we see just how successful each food post is on social. Don’t believe me? 
Just check out Reading Terminal Market’s [Instagram](https://www.instagram.com/rdgterminalmkt/).
Because of how crazy everyone goes over food images, it only makes sense that users
will go bananas (see what I did there?) over videos. I mean, who doesn’t want to
try and make this Hot Chocolate Cookie Cup from [Tastemade](https://www.tastemade.com/videos/hot-chocolate-cookie-cups)?

[⌊Screen Shot 2016-01-12 at 2.28.46 PM⌉⌊Screen Shot 2016-01-12 at 2.28.46 PM⌉[

### **2. Video This, Video That**

Video is here to stay. You’ve been hearing this over and over again, and I’m going
to say it one more time – _videos are everything_. However, you have to be careful
when it comes to producing a video. **Users are extremely picky**. We want something
that is _visually appealing_, informative and most importantly: **quick and to the
point**. One thing is for sure though: Video marketing on Facebook is only going
to get bigger and better.

### **3. Short-Form For The Win**

You must remember that long form video is dead. [We were calling in way back in the fall of 2014](http://chatterblast.wpengine.com/blog/long-form-video-is-dead-long-live-the-shorties/)
after the insane success of the [casino online](http://www.victoryag.org/) ASL Ice
Buck Challenge. And it’s catching on; more and more people are discovering you can
say _a lot_ in 30 seconds. All of those [Tasty](https://www.facebook.com/buzzfeedtasty/)
videos are prime examples of using short form video to their full advantage. These
videos are strategically structured to show how “_effortless_” this is, visually
and manually. On top of that, each video is pleasant on the eye, which is a _recipe_
for a successful social post.

> Pigs In A Pretzel Blanket
> Posted by [Tasty](https://www.facebook.com/buzzfeedtasty/) on [Sunday, January 10, 2016](https://www.facebook.com/buzzfeedtasty/videos/1702796006639708/)

### **4. Sharing Is Caring**

We all love to share. My mom, cousin and some rando with whom I’m not _entirely 
sure_ how we’re Facebook friends are all sharing these short form videos. Why? Besides
the fact that we love food, we also appreciate creativity and appealing videos –
so why _not_ share it with all your followers? Better yet, why not try to recreate
the dish and share what you’ve created?!

Clicking the share button is **not** the only way these videos are making the rounds.
You’ll see many users tag their friends, and their friends tagging their other friends
and so on and so on. #Engagement

[⌊Screen Shot 2016-01-12 at 12.13.23 PM⌉⌊Screen Shot 2016-01-12 at 12.13.23 PM⌉[

While these videos are fascinating and informative, I _hate_ that I love them. As
someone who prides himself on not being a part of the latest social trend, I’ve 
succumbed to this. If you think about it though, it’s interesting to see how **effective**
this strategy is and how Tasty and Buzzfeed are _owning_ the short-form video market
on Facebook.

It’s no secret that Facebook wants users to stay on their platform, as we’ve seen
with the launch of their [Instant Articles](https://www.facebook.com/instantArticles/)
app. The social media giant also wants to [own the video field](http://www.forbes.com/sites/edmundingham/2015/08/12/heres-whats-so-frustrating-about-facebook-vs-youtube-and-heres-how-your-brand-can-take-advantage/)(
aka replace YouTube). With popular trends such as the how-to-make-creative-food 
videos, Facebook will _dominate_ the video space.

I know you’ve seen the different food videos, but have you tried to [make](https://www.pinterest.com/buzzfeedvideo/tasty/)
any? Comment below and tell me which ones you’ve (successfully) created.