# Four Brands Doing Black Friday Right

- Link: https://chatterblast.com/blog/four-brands-doing-black-friday-right/
- Published: 2015-11-27T16:04:49-05:00
- Author: chatterblastteam

In my 21 years on Earth, I have gone Black Friday shopping **once.** It was the 
worst experience of my life. Long lines and rude people aren’t exactly my cup of
tea. Or coffee. Actually, I think I would just rather drink _bleach _than go Black
Friday shopping again. Not only because of all of the chaos that arises, but simply
because this horrid day _brainwashes_ people into forgetting the true meaning of
the holiday season.

However, for retailers, the holiday season means only one thing: big sales, baby.
This monstrosity used to be limited to one day a year, but thanks to the Internet,
retailers have been starting this circus early with social media campaigns, big-
time contests and sweepstakes. Here are some of the best.

## **Dick’s Sporting Goods**

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**[Dick’s Sporting Goods](https://www.facebook.com/dickssportinggoods/?fref=ts)**
ran a campaign that began at 6 p.m. Thanksgiving Day and ended at 5:15 a.m. on Black
Friday, requiring customers to take a photo of one product in the store and post
it to either Instagram or Twitter using the hashtag #GiftsThatMatter. Ten participating
customers will win a $500 gift card to Dick’s Sporting Goods. OK. Pretty cool, Dick’s.

Good luck to the brave souls who try to take pictures of products in the store as
everyone is trampling on one another. I truly think you have a better shot of winning
_The Hunger Games_. Get your Katniss Everdeen on, grab a bow and arrow from aisle
12, and may the odds be ever in your favor.

## **Kohl’s**

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Moving on, the **Kohl’s** [social media](https://twitter.com/Kohls) contest is a
lot simpler, since consumers don’t even have to leave their houses to participate.
Just retweet their sweepstake posts to be entered in a raffle to win products from
earrings to bicycles to bracelets to cooking systems.

But seriously guys, whatever will you do without this accent chair? Honestly though,
this is a pretty great and simple strategy to engage participants who would otherwise
not be out shopping.

## **Amazon**

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Next in line is **Amazon**, who is hosting a sweepstakes in which you can win $2K
in Amazon gift cards. That’s actually super dope. To enter, upload an original photo
to Twitter or Instagram showing your excitement for the holidays. As a part of the
entry, you also need to tag @amazon and **#AmazonHolidaySweepstakes**.

Honestly, I would totally enter this contest because Amazon is life and I could 
do a lot of damage with $2,000. But if you haven’t already guessed, I may be boycotting
Black Friday, but participating in a campaign like this, with a pretty big incentive
involved, is easy peazy. I could win $2,000 in my sweatpants from my bedroom.

## **F.Y.E.**

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**F.Y.E.** is mixing it up a bit and is actually encouraging you to talk to people
to win stuff. Follow their Twitter accunt (@OfficialFYE) and RSVP by tweeting, “
I will be attending @OfficialFYE’s Black Friday #TwitterParty on 11/25 at 3 p.m.
EST! [http://on.fb.me/1iXwI2m](http://on.fb.me/1iXwI2m) [#BlackFridayFYE](https://www.facebook.com/hashtag/blackfridayfye)”

All you have to do is nicely chitchat about Black Friday with everyone attending
and you might be lucky enough to receive free prizes and electronics. It should 
go rather smoothly, unless, that is, you don’t win, curse everyone involved, and
cause an unnecessary uprising within the Twitter community… I think it’s safe to
say I’m a real sore loser.

 

Even though I’m not the biggest Black Friday fan, this day is really important to
some people. But for those like myself, the ways that retailers have harnessed social
media can make shopping a major relief. I hope these social media campaigns can 
help the otherwise Black Friday-adverse. Happy holidays, y’all!