# Inside Snapchat’s COVID-19 Business Resource Center

- Link: https://chatterblast.com/blog/inside-snapchats-covid-19-business-resource-center/
- Published: 2020-05-11T16:54:49-04:00
- Author: chatterblastteam

**Snapchat** appears to be one of the many social platforms benefiting from everyone
around the world being stuck at home. With not much else to do to satisfy boredom
and anxiety, Snap has seen[ a spike in app usage](https://www.theverge.com/2020/4/21/21230128/snapchat-earnings-growth-q1-2020-update-pandemic)
as well as[ an increase in ad engagement](https://www.thedrum.com/news/2020/04/02/snap-reports-usage-boost-covid-19-with-increased-ad-engagement).
People are taking the time to be more virtually social and informed, and the platform
is[ keeping up](https://www.socialmediatoday.com/news/snapchat-adds-dedicated-covid-19-update-section-to-discover-tab/574900/).

One of its biggest updates is the new[ **Business Resource Center**](https://forbusiness.snapchat.com/resources/covid-19-support).
This section of Snapchat’s website covers a multitude of resources to help advertisers
adjust their strategies in light of **COVID-19**. The Snap team has compiled different
data points that delve into how their diverse audience is consuming entertainment
and information right now—and what it all means for your brand’s particular industry.

They’ve found that along with an increased desire to communicate with close friends
and family members, Snapchat users are looking for new entertainment like games,
AR filters, and Snapchat Shows. In their lengthier reports, they surveyed users 
to find how exactly they’re reacting to the virus and how it’s impacting their everyday
lives—like the increase in ordering takeout and shopping online. 

Snapchat is then using this data to help guide advertisers’ messaging. With so many
people currently in some state of distress, there’s been a push for thoughtful content
that attempts to reach out to the audience in a genuine and caring way. Consumers
need general support, essential items, and virtual connection with their communities.
They’ve framed becoming a trusted resource as a main objective during this time.

Snap has gone so far as to translate words and phrases like “quarantini” (a strong
drink made while quarantined) and “coronacation” (time off due to school and workplace
closings) for advertisers who are less familiar with the language of their younger
audience. 

Along with these many data points, they’re offering handfuls of general tips like
creating vertical Snap Ads and offering their [Creative Partner Program](https://forbusiness-dot-advertising-web.appspot.com/partners?type=creative-partners).
The platform wants to encourage inspiring and creative content during this time 
that can be beneficial for both consumers and brands alike.  

The company has stated their plans to continue expanding on these tools with new
data over time. The current state of the world is changing pretty rapidly these 
days, and marketers need to do everything they can to stay ahead of the curve. Snap
is even offering[ webinars](https://appannie.zoom.us/rec/play/u8Uvfrv8rjs3SYDBtQSDUP9_W9W6eP6s2iAZqKUOn07jW3hWZ1OuMrNDYOs_Em76vZ60Iz4E8EW2H-8T?continueMode=true&_x_zm_rtaid=56eGozEtRXuNYSe7SwMAXw.1586452830479.ee3ca32d44ac5cca32966e8c43f47196&_x_zm_rhtaid=295)
for those who are extra curious.

Now more than ever, brands are looking to connect with their audiences, but few 
truly know how to navigate the changes that we’re all experiencing. Receiving data
like this directly from the designated platform can help numerous brands show their
audiences what they really want to see and hopefully bring some form of comfort 
in these times of uncertainty.