# My Facebook Likes Have Fallen And They Can’t Get Up! What’s The Deal?

- Link: https://chatterblast.com/blog/my-facebook-likes-have-fallen-and-they-cant-get-up-whats-the-deal/
- Published: 2015-03-13T13:34:38-04:00
- Author: chatterblastteam

“_Wait, THAT MANY people unliked our Facebook page today? I TOLD you that post about
the new_[_ Game of Thrones trailer_](https://www.youtube.com/watch?v=wViILXQfX7Y)_
was off brand!”_

If you’re in the social, advertising or small business industries, this conversation
may be happening in your office _right now_. It’s fine. Stay [calm.com](http://www.calm.com/)
bro. Tell your boss there’s a _perfectly good_ explanation for the drop. Facebook
has **removed deactivated and memorialized accounts** from your likes and apart 
from the initial ego hit, this is good news. It’s good news because it’s cutting
the fat off Facebook — deactivated and memorialized accounts – so you have “up-to-
date insights on the people who **actively** follow [your] page,” [according to Facebook](https://www.facebook.com/business/news/page-likes-update).
You want quality, not quantity, and Facebook is trying to make that happen for you.

**What is a deactivated account? **

When users get tired of seeing awkward engagement photos, they have the following
options:

 1. Get rid of the account [for-ev-er](https://www.youtube.com/watch?v=H-Q7b-vHY3Q).
    Get lost Facebook.
 2. Temporarily suspend the account until they decide they miss stalking their ex.

**What is a memorialized account?**

Memorialized accounts are Facebook’s way of giving you the option of having a digital
headstone; something for your loved ones to remember you by.

Learn more here: [http://chatterblast.wpengine.com/blog/planning-your-digital-afterlife-facebooks-new-legacy-contact/](http://chatterblast.wpengine.com/blog/planning-your-digital-afterlife-facebooks-new-legacy-contact/)

**Why remove these accounts from my like count?**

Since deactivated accounts are completely inactive, they do _not_ serve any purpose
as part of your like count. Getting rid of them gives you **real stats** about active
users and people who are actually participating with our page. Do you really want
to use information from an account that hasn’t been used in years to find new fans?
I think not.

**Will I see less activity on my page? **

Nope. If Facebook is removing a user, it’s okay because they weren’t using their
account _anyway_.