# Snapchat’s New Update Is Outta This World

- Link: https://chatterblast.com/blog/snapchats-new-update-is-outta-this-world/
- Published: 2016-04-12T19:55:57-04:00
- Author: chatterblastteam

What’s going on with everyone’s favorite disappearing ghost? A lot, _to say the 
least_.

Recently, **Snapchat **users saw a major update that not only changes the way we
can use the app but also elevates it into a new playing field. While snappers are
still obsessed with all the fun and creative lenses (now updated daily), Snapchat
just made a massive overhaul to their [chat feature](http://www.dailymail.co.uk/sciencetech/article-3514569/Snapchat-unveils-major-messaging-overhaul-App-combines-video-audio-GIFs-stickers-Chat-2-0.html).

Heavily populated by key target demographics (ages 14 to 24), Snapchat’s updated
chat features rival **Facebook Messenger**, **WhatsApp** and **Kik**. While the 
chat option is nothing new to Snapchat, since it was introduced more than two years
ago, they have primarily focused on sharing images and videos.

Until now.

### **What’s Chat 2.0 All About?**

**OMG Look At This**! You can now record 10 seconds of video and send to your friend
in a chat. Oh, and it’ll keep looping until you close out! #Awesome.

**Our Song Is On**: Maybe you’re in the middle of chattin’ it up with your friend
and then all the sudden you hear “[Formation](https://www.youtube.com/watch?v=LrCHz1gwzTo&list=PL-E79MQ72MqVQWkmv0BEYOwXMc-hCTqHg&index=1).”
You can now send audio of you singing _like_ Beyonce.

![IMG_5729](https://chatterblast.com/wp-content/uploads/2022/10/IMG_5729-e1460490271458.
png)

Me _trying_ to sing “Formation” to former Blaster [Jess](https://www.linkedin.com/in/jessicameeder?authType=NAME_SEARCH&authToken=T11p&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A95481251%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1460492953771%2Ctas%3Ajessica%20mee).

**Call Me, Maybe?** Why waste your minutes (is that still a thing?) when you can
now make audio and video calls through Snapchat? And while you’re on the call, you
can send photos and chats to give some live updates.

[⌊IMG_5730⌉⌊IMG_5730⌉[

**Did You See That? Or This? OR THIS?! **In Chat 2.0 (yes, that’s what we’re calling
it now) you can now send multiple photos at once.

**Stickers! **Another feature users saw was the introduction of 200 new stickers
that can be deployed during chats. No word if this has anything to do with Snapchat
recently [acquiring Bitmoji for $100 million](http://fortune.com/2016/03/24/exclusive-snapchat-buys-bitmoji-maker/).
But it probably does.

[⌊IMG_5726⌉⌊IMG_5726⌉[

It’s important to recognize that none of these features are _new _in the digital
world. However, what they all have in common is that they keep users on **one** 
app, which is crucial for any major app developer.

### **Where Is Snapchat Heading Next?**

Snapchat could be the only social platform that is showing _no signs of slowing 
down_. With the increase of advertising opportunities, on-demand geofilters and 
the updated chat feature, all eyes are on Snapchat. The idea of videos and messaging
vanishing, thought to not be a success, has seemingly proved everyone wrong as the
popular app continues to see growth in its fifth year.

The future of Snapchat isn’t disappearing; in fact it’s reaching _more users than
ever_. Snapchat [reported that 12 percent](http://www.marketingdive.com/news/snapchat-targets-growth-in-older-demographics/412179/)
of its **50 million daily users** are between ages 35 and 54. This allows for _major
business opportunities_ because Snapchat isn’t just reaching millennials anymore.
We’ve seen movie promotions, heard new music first and watched live coverage of 
worldly events and disasters.

It’ll be interesting to watch Snapchat over the next months, continuing to change
the world of social media and reevaluate what is considered to be a success. 

What’s your favorite part about Snapchat’s latest update? Let us know in the comments.