# This Hashtag Will Make You Want To Create Better Content

- Link: https://chatterblast.com/blog/this-hashtag-will-make-you-want-to-create-better-content/
- Published: 2017-09-15T17:37:07-04:00
- Author: Kyle Krajewski

Perhaps the most important thing to do when working in social media – _or any creative
industry for that matter_ – is, every so often, to just take a step back and evaluate
the landscape.

No, I don’t just mean to keep up on your buzzwords and all of the “current trends”
you like to read about on your favorite #thought #leader’s blog. A lot of that stuff
is bullshit. I don’t believe that is going to change how you work or empower you
to do something extraordinarily creative.

You have to look at other people’s**_ actual work_** and find things that are going
to challenge not only your ideas but your limits and abilities for storytelling 
on these platforms. So yeah, that’s kind of the long way of me stating the super
obvious truth that getting yourself inspired is the best route to doing better work.

So I’ll share what inspires me to strive to try and get better at stuff: Social 
media in the sports industry. I’ve talked about it on this blog a couple of times
before. Sports naturally lend themselves to great storytelling. And, as such, I 
really think they allow for the people doing the storytelling online to push the
boundaries for what’s possible.

The best way to track all of this **#  I  N  N  O  V  A  T  I  O  N** within digital
storytelling is by following a simple hashtag on Twitter: **#SMSports**. It’s one
that social media managers of teams from all levels and fans generally use to highlight
the best of the best. You don’t even really have to care about sports to care about
the content. Strictly as a social media person, **this stuff is pornography**.

Let’s have a looksee at what’s going on in there lately. 

[[

Let’s have a lookse.

> Another level. In-game motion content from [@CuseFootball](https://twitter.com/CuseFootball?ref_src=twsrc%5Etfw).
> [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/qIosIoyyhv](https://t.co/qIosIoyyhv)
> — Jason Matheson (@JasonRMatheson) [September 4, 2017](https://twitter.com/JasonRMatheson/status/904508391174926339?ref_src=twsrc%5Etfw)

In-game motion content.

> Love this concept. 👌 [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/rhWasrzDjz](https://t.co/rhWasrzDjz)
> — Jess Smith (@WarJessEagle) [September 13, 2017](https://twitter.com/WarJessEagle/status/908038158931152896?ref_src=twsrc%5Etfw)

Art.

> Fun with Facebook video cover photos.[@TheZeeTee](https://twitter.com/TheZeeTee?ref_src=twsrc%5Etfw)
> with an excellent time lapse. [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/VSiNJDR6jE](https://t.co/VSiNJDR6jE)
> — 𝗦𝗰𝗼𝘁𝘁 𝗞𝗲𝗴𝗹𝗲𝘆 (@ScottKegley) [September 12, 2017](https://twitter.com/ScottKegley/status/907613427773952000?ref_src=twsrc%5Etfw)

Timelapse cover video.

> Comprised of about 50 still photos by @davidphotokc, this is one of the best quality
> gifs! Team photogs take note. [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [#Chiefs](https://twitter.com/hashtag/Chiefs?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/1EjbYCLneN](https://t.co/1EjbYCLneN)
> — Adam Navarrete (@AdamNavarrete) [September 9, 2017](https://twitter.com/AdamNavarrete/status/906383933809467392?ref_src=twsrc%5Etfw)

Better than video, imo.

https://twitter.com/jeremysthompson/status/904257943465598977

Phone backgrounds via Insta stories.

> The perspective & editing in [@AuburnFootball](https://twitter.com/AuburnFootball?ref_src=twsrc%5Etfw)'
> s videos has been 👌. Love the opening footage here. [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/PsjNUXsk2p](https://t.co/PsjNUXsk2p)
> — Jess Smith (@WarJessEagle) [September 3, 2017](https://twitter.com/WarJessEagle/status/904148022753447940?ref_src=twsrc%5Etfw)

Just incredible video work.

> With that last run, [@J_ManPrime21](https://twitter.com/J_ManPrime21?ref_src=twsrc%5Etfw)
> is now 16th in [@B1Gfootball](https://twitter.com/B1Gfootball?ref_src=twsrc%5Etfw)
> history for career rushing yards. [#B1GCats](https://twitter.com/hashtag/B1GCats?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/0QlyReShxf](https://t.co/0QlyReShxf)
> — Northwestern Football (@NUFBFamily) [September 2, 2017](https://twitter.com/NUFBFamily/status/904083280420634628?ref_src=twsrc%5Etfw)

A little nostalgia.

> I like this GIF from UVA – a little everything – animation, good visuals, [#Gameday](https://twitter.com/hashtag/Gameday?src=hash&ref_src=twsrc%5Etfw).
> [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/FLqAWQwX5y](https://t.co/FLqAWQwX5y)
> — Neil Horowitz (@njh287) [September 2, 2017](https://twitter.com/njh287/status/904004961574387715?ref_src=twsrc%5Etfw)

A little bit of everything.

> Note the top of this post. New way to integrate partners into IG posts outside
> of tagging in photo & including in text. Like FB. [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/3fPLphKLtT](https://t.co/3fPLphKLtT)
> — Geoffrey Blosat (@GeoffTBlosat) [September 1, 2017](https://twitter.com/GeoffTBlosat/status/903687491676491776?ref_src=twsrc%5Etfw)

Ahhh. Sponsorships.

> Sometimes it's just forced folks. [#smsports](https://twitter.com/hashtag/smsports?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/UF0rGOzsj2](https://t.co/UF0rGOzsj2)
> — Cal Swarbrick (@Cal_Swarbrick) [September 1, 2017](https://twitter.com/Cal_Swarbrick/status/903408762018553858?ref_src=twsrc%5Etfw)

It’s not always good!

> Neat to see the Instagram slider used in new ways. Cutting a long image into slices
> is sudden fave in the PNW. Any other uses [#SMSports](https://twitter.com/hashtag/SMSports?src=hash&ref_src=twsrc%5Etfw)?
> [pic.twitter.com/LMvkvexQfy](https://t.co/LMvkvexQfy)
> — Russell Houghtaling (@digital_russ) [August 31, 2017](https://twitter.com/digital_russ/status/903103036016361472?ref_src=twsrc%5Etfw)

But it usually is.

Listen. I could go on forever with this. Just check it out for yourself. It’s very
good.

At the very least find something like this that gives you the urge to do something
better. You may think you’re good at what you do, but there’s always someone better
who is doing something way cooler. And probably having a lot of fun doing it.

Stop doing the same old stuff.

Learn something new.

Take more pride and ownership in what you create.

That’s all I have to say. Ok? Have a good day.