# What’s Happening: Twitter Reinvents Itself

- Link: https://chatterblast.com/blog/whats-happening-twitter-reinvents-itself/
- Published: 2016-07-29T17:15:43-04:00
- Author: chatterblastteam

Well, well, well. Look what the cat dragged in – the famous **Twitter** bird.

[⌊Twitter_bird_logo_2012.svg⌉⌊Twitter_bird_logo_2012.svg⌉[

Twitter’s CMO, [Leslie Berland](https://twitter.com/leslieberland), dropped the **
marketing** mic on [Monday](https://blog.twitter.com/2016/see-whats-happening). 
At the top of her list, she exclaims, _“__90 percent of people globally recognize
the Twitter brand.” _

90 percent is a large number. Think about it. For an example, I’m going to eat 90
percent of a delicious **chocolate cake** and save the 10 percent for my roomie.
Yikes.

Berland continues to discuss how people know the **brand**, but don’t actually use
Twitter. Example: me. (Loyal to Instagram and Snapchat.)

So how exactly is Berland and **#TeamTwitter** going to get me to hop on the bandwagon?
Let’s take a look:

Twitter promises in the next few weeks they will be the hub, not just for **social
media** fun and games, but to see [**_what’s happening_**](https://blog.twitter.com/2016/see-whats-happening).
The global company will show everything from sports, breaking news, entertainment
to politics. Check out their new **ad campaign**:

### **What’s Happening?**

> See what’s happening: [https://t.co/ChbWRrSJyK](https://t.co/ChbWRrSJyK)[https://t.co/r9AZd9rzI3](https://t.co/r9AZd9rzI3)
> — Twitter (@twitter) [July 25, 2016](https://twitter.com/twitter/status/757561453079474178)

### **Politics on Twitter.**

> See what’s happening — politics on Twitter.[https://t.co/xaJo3PmYn5](https://t.co/xaJo3PmYn5)
> — Twitter (@twitter) [July 25, 2016](https://twitter.com/twitter/status/757561586030551040)

As you can see, Twitter is amped up and ready to go. But that’s not all. Berland
also proudly states that the platform will finally get its “**glo up”** with a modern
and diverse look. The bright new color palettes are featured in the two new ad campaigns.

[Adweek](http://www.adweek.com/news/advertising-branding/twitters-cmo-explains-todays-brand-refresh-and-new-see-whats-happening-ads-172664)
quotes Berland, _“__That _**_blue bird_**_ is recognized all over the world and 
is extremely powerful. I think what we haven’t done enough of is breaking out of
those blues and whites and grays to really show both the diversity and the voices
and the personality that come to life on Twitter every single day.”_

This is very exciting news for Twitter. They want to reflect their users and expand
the platform’s feel. Berland’s news is spinning through the **marketing** world 
and throughout tweets. What’s best of all is she tells us there will be more. We
can’t wait to see what Twitter has upcoming in these next few months.

What do you think of Twitter’s brand new digs? Let us know in the comments or, um,
[on Twitter. ](http://twitter.com/chatterblast)