# Where’s the Interest for Pinterest? 

- Link: https://chatterblast.com/blog/wheres-the-interest-for-pinterest/
- Published: 2023-05-04T12:16:55-04:00
- Author: chatterblastteam

Need a fresh recipe for dinner? Looking for home decor inspo? How about creating
the summer wardrobe of your dreams? Many users are turning to one place for all 
these things: Pinterest.

Perhaps the most underrated advertising and social platform, Pinterest growth and
usage has been on the rise for the past three years. It’s the [fourth](https://foundationinc.co/lab/pinterest-marketing)
most popular app in the US, and [15th most used social media platform](https://sproutsocial.com/insights/pinterest-statistics/)
globally, ranking above both Twitter and Reddit with nearly a half a billion active
users monthly. They even recently rolled out their new [‘Premiere Spotlight’ ad unit](https://www.socialmediatoday.com/news/pinterest-tests-new-premiere-spotlight-ads-on-its-search-page/644051/),
which should be pretty appealing to marketers across the board. 

So why aren’t more advertisers, content creators, and businesses utilizing this 
fast growing platform on a regular basis? Maybe it’s a lack of knowledge. Pinterest
certainly isn’t the first thing that comes to mind when you say ‘social network’—
so let’s remedy that right now. Time to open your board and start pinning, because
Pinterest could mean huge opportunities for you and your brand. 

## **The Power of a Pinterest Audience**

When users are scrolling through Pinterest, typically, they’re already in the mood
to buy or create something, making them more likely to engage with advertisements
and eventually convert. In fact, Pinterest users actually spend [2x more](https://business.pinterest.com/small-business-resources-for-pinterest/)
per month than people on other social media platforms. Because it’s a visual search
engine, it makes shopping that much more appealing (and engaging). See it, click
it, buy it. Cut out the middleman of Google entirely. 

So not only are users engaged and primed to purchase, but they tend to spend the
majority of their time on Pinterest compared to other apps. This lack of crossover
creates new audiences and targeting opportunities for advertisers.  

A huge factor in Pinterest’s power is their pins, which have a longer lifespan than
other social media platform posts. Users can find and interact with a pin even years
after it was posted. Having long term pin traffic means there’s always _something
_for users to discover. So go ahead and recycle some of your old content. It may
not be new to you, but it is to the Pinners. Overall, this creates an ideal space
for creators and businesses to grow their account, engagement, and website traffic.

## **The Analytics **

Pinterest is a great platform for businesses that sell products or services that
can be advertised through digital marketing. For one thing, it’s trusted amongst
users. [85% of users](https://sproutsocial.com/insights/pinterest-statistics/) say
that Pinterest helped them make purchase decisions—that percentage coming from Pinterest
directly targeting their users through interests, behaviors, psychographics, and
demographics. Specifically, it gives an opportunity for advertisers to reach a niche
target audience. 

The platform is cost effective as well. The price to place ads is low (perhaps because
it’s so underrated), with [2.3x cheaper cost](https://blog.hootsuite.com/pinterest-ads/#:~:text=Because%20Pinners%20are%20looking%20to,That%27s%20huge)
per conversion when compared to other social platforms. This allows for companies
of all sizes to advertise at a relatively affordable price, but lots of value. CPC
on Pinterest is lower than other platforms too, with ads earning[ 2x higher](https://blog.hootsuite.com/pinterest-ads/#:~:text=Because%20Pinners%20are%20looking%20to,That%27s%20huge)
return on ad spend than other social media platforms. Plus, Pinterest analytics 
has tools for marketers to keep track of advertising performance, leads generated,
etc. 

## **How to Get Those Pins**

Pinterest users are highly engaged making it an exceptional platform, and possibly
the best, to grow your socials and find your target audience. Pinterest is a visual
platform, so it’s important that you’re optimizing your profile through visually
appealing content. One can do this through having high quality posts and photos 
that showcase your brand and personality (need help with this? Hire [ChatterBlast!](https://chatterblast.com/)).
As previously discussed, pins also have a long life span, which means that they 
have increased time to be discovered, repinned, and rediscovered again. 

There’s also the ability to do keyword research. This can be beneficial to find 
what keywords work best for your account or brand and use them everywhere! Within
your pin descriptions, board titles/descriptions, profile, and bio can be used to
enhance your profiles through keywords.

Having an organized page will also do you wonders for user engagement. This can 
be done by using various boards to place pins relevant to your brand within it, 
guiding users (and your brand) to consistently pin and engage with other users. 
This not only maintains an active profile, but creates relationships with other 
businesses/creators. Check out some of the top brands’ boards to get a feel for 
it yourself, like [Whole Foods](https://www.pinterest.com/wholefoods/_saved), [Airbnb](https://www.pinterest.com/airbnb/_saved),
and [Fenty](https://www.pinterest.com/fentybeauty/). 

All of these different features will improve your brand’s visibility on Pinterest,
increase awareness, engagement, and overall online presence while gaining potential
conversions.  

So, is your interest pinned? 

The next time you’re creating an advertising plan will you consider Pinterest as
a potential advertising and organic social tactic? Overall, it’s a great way for
advertisers and social media accounts to grow their brand, increase website traffic,
gain brand awareness, and generate sales at low costs… for now.