# You Get A Promoted Pin. You Get A Promoted Pin. Everyone Gets A PROMOTED PIN!

- Link: https://chatterblast.com/blog/you-get-a-promoted-pin-you-get-a-promoted-pin-everyone-gets-a-promoted-pin/
- Published: 2015-12-18T15:20:58-05:00
- Author: Jackie Kollar

Attention post-holiday shoppers: **Pinterest **has FINALLY given the greenlight 
to open [Promoted Pins](http://chatterblast.wpengine.com/blog/4-pinteresting-things-pinterest-did-while-you-werent-looking/)
to all U.S. businesses. Can you say, “#blessed”?

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As a part of their path to complete and global monetization takeover, no longer 
do you have to be in the top/mid-level business tier to use the Promoted Pin feature.
Coming this January, businesses of all shapes and sizes are welcome to hop on the
advertising train.

As noted by the [**Wall Street Journal**](http://www.wsj.com/articles/pinterest-narrows-ad-focus-to-match-users-interest-1450138860),
Pinterest will only offer ad support for businesses in the retail and consumer good
categories, and let everyone else buy ads through the self-serve platform.

With key social channels offering their own [Promoted content](http://socialmediaweek.org/blog/2015/06/paid-social-platforms/)
options, it surely does not come as a surprise that Pinterest would be the next 
to join the era of paid advertising.

I know what you’re thinking: _There are already plenty of shitty ads in my Facebook
and Twitter feeds_ and now my highly curated Pinterest feed is the next to go.

Well, yes and no.

While the Promoted Pins will indeed be paid advertising, Pinterest is making sure
that the ads fall **within your personal interests** and, most importantly, that
the advertisements appear as native as possible — blending in seamlessly with the
recipes and crafts that you’ll never actually use or make.

Happy Pinning, y’all.

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