# Espoma Organic

- Link: https://chatterblast.com/case-study/espoma-organic-2/
- Published: 2025-08-20T00:24:50-04:00
- Author: Kyle Krajewski

_“Smart, responsive, and fun to work with. From social to video to digital ads, 
they just get it—and get it done. Their support across social, digital, and video
helps us bring our brand to life in ways that truly connect with our audience.” –_**
Jamie Brunner**, Brand Manager, The Espoma Company

Espoma Organic had the legacy: a fourth-generation, family-owned company and a trusted
name in organic gardening. But they needed help growing that story in the digital
space. Since 2019, we’ve partnered with Espoma to build a dynamic content and advertising
program that would elevate brand awareness, drive lead generation with local dealers,
and cultivate a loyal community of gardeners. 

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_HeaderImages_Updated2025_ESPOMA-
1024x569.png)

Services

Creative Services | Photography & Videography | Strategy | Paid Advertising

## The Challenge

With a seasonal sales cycle, shifting consumer habits, and the rise of content-driven
commerce, Espoma needed a marketing strategy that could educate, inspire, and drive
measurable results year-round.

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_Espoma_Phone-
2.gif)

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_Espoma_Phone-
1.png)

## Our Approach

Over six years, we’ve cultivated a content and advertising plan that helps Espoma
Organic grow its audience, amplify its values, and drive real-world results. 

 * **Creative That Flourishes**: From playful animations to influencer collaborations,
   we crafted original content that made Espoma’s products shine, and sparked real
   engagement in the gardening community.
 * **Video with a Punch**: Our “Mac vs PC” campaign took a classic concept—product
   rivalry—and gave it a gardening twist. Rolled out across multiple platforms, 
   the series delivered both laughs and clicks, reinforcing Espoma’s brand identity
   while driving measurable traffic.
 * **Conversion-Focused Advertising**: Our performance marketing program ran year-
   round, using Meta, YouTube, and programmatic media to consistently drive qualified
   traffic to retailer pages and generate leads.
 * **Content with Seasonal Smarts**: With a strategy grounded in growing cycles 
   and audience behavior, we delivered the right mix of tips, product spotlights,
   and storytelling—at the exact moments gardeners needed them.

6

Years of partnership

30+

Major metropolitan advertising reach

88M+

Organic and paid impressions

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_Espoma_Tablet-
copy.gif)

## The Results

Our digital strategy turned fertile ground into measurable momentum:

 * 500+ social assets produced
 * 88M+ impressions across organic and paid social
 * A six-year partnership (and counting) rooted in shared growth

Together, we helped Espoma plant the seeds of digital success—and watched them flourish.