# Exelon / PECO / Pepco Holdings Inc.

- Link: https://chatterblast.com/case-study/exelon-peco-pepco-holdings-inc/
- Published: 2025-08-20T00:23:38-04:00
- Author: Kyle Krajewski

As one of the largest energy providers in the U.S., Exelon oversees a complex network
of utility brands. Each has its own voice, audience, and communications needs.  

ChatterBlast has long served  as a trusted strategic partner to the Exelon family.
While our work spans multiple markets and entities, our partnerships with PECO and
Pepco Holdings Inc. (PHI) have served as key pillars of this relationship.

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_HeaderImages_Updated2025_EXELON-
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Services

Strategy | Digital Advertising | Impact Measurement | Consulting | Creative Services

## The Challenge

Public utilities aren’t always known for engaging content or agile strategy. But
in today’s environment, both are essential. PECO needed to modernize its communications,
build public trust, and connect with customers across diverse communities and platforms.

The mission was multifaceted: Help audiences navigate outages and storms. Amplify
sustainability and workforce messaging. Humanize the brand.

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_Exelon_Desktop-
1.gif)

## Our Approach

Our work supports both the backbone and the spotlight—developing strategic systems
for Exelon while crafting creative, high-impact storytelling for PECO’s public-facing
brand.

 * **Creative Campaigns: **Through custom video series, animated explainers, and
   seasonal messaging, we helped PECO deliver critical information in accessible,
   engaging formats. Campaigns included energy efficiency tips, community spotlights,
   and workforce development narratives.
 * **Influencer Toolkits: **We equipped internal ambassadors and trusted partners
   with social-ready assets and messaging playbooks to activate around timely issues—
   like storm readiness, environmental updates, and small business support.
 * **Strategic Listening & Reporting:** Using tools like Sprinklr and Nextdoor, 
   we monitored sentiment, analyzed conversation trends, and translated data into
   action—helping PECO stay in tune with public needs.
 * **Digital Optimization: **Our paid social campaigns were built for precision 
   and performance, ensuring the right messages reached the right people at the 
   right time.
 * **Consulting:** We served as an extension of the PECO and PHI teams to help navigate
   new trends, educate extended teams and serve as a strategic advisor for all things
   digital and social.

3

Years of partnership

17M+

Website sessions

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_Exelon_Tablet-
1-1024x597.png)

## The Results

While the work is more behind-the-scenes than headline-grabbing, its impact is foundational.

 * 17M+ website sessions
 * 1.6M+ impressions and 27K+ engagements from organic social content
 * 1.7M+ impressions and 29k+ engagements from paid ads on social media
 * 1K+ new LinkedIn followers
 * Leveraged sentiment analysis on post comments to guide the development of highly
   engaging content series surrounding Energy Efficiency, Workforce Development,&
   Seasonal Storm Readiness across PHI entities (ACE, Delmarva, & Pepco)

Across both subsidiaries, ChatterBlast has helped Exelon strengthen its digital 
infrastructure, improve public-facing communications, and build smarter internal
workflows.