# FIFA World Cup 26™ Philadelphia

- Link: https://chatterblast.com/case-study/fifa-world-cup-26-philadelphia/
- Published: 2025-08-20T00:21:44-04:00
- Author: Kyle Krajewski

“_Having fully embraced the challenge of bringing the world’s largest sporting event
to life, ChatterBlast has been a tremendous partner, working tirelessly to help 
develop our unique voice, expand our reach, and tell the story of soccer in Philadelphia
and beyond. Together, we’ve created a multi-faceted strategic content plan that 
serves a dual purpose in educating residents and fans and showcasing our city on
the global stage. We’re incredibly grateful for their support!” – _**Meghan O’Donnell**,
Director of Strategic Communications Philadelphia Soccer 2026

Philly’s a sport’s town. We’ve won every major championship, and hosted everything
from Wrestlemania to the World Series. In 2023, once Philadelphia was awarded a 
spot as a host city, we were drafted by Philadelphia Soccer 2026 to help strategize
their digital community. 

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Services

Creative Services | Photography & Videography | Activations & Interactive Experiences
| Strategy | Paid Advertising

## The Challenge

How do you rally a city around a soccer event still years away? A city that also
traditionally bleeds Eagles green?

We had to build hype with no match in sight, convert core-four Philly sports fans
into soccer believers, and show Philly what the World Cup could mean for its culture
and economy. That meant uniting a city, energizing communities, and outshining 15
other host cities—all while making sure every stakeholder felt like part of the 
starting lineup.

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_FIFA_Phone-
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## Our Approach

We had to transform abstract excitement into tangible energy. ChatterBlast developed
a scalable, flexible digital communications strategy designed to turn every moment
into momentum:

 * **Brand Launch: **We helped roll out FIFA’s global World Cup brand with a distinctly
   Philly flair—transforming the city with activations across neighborhoods, digital
   takeovers, and a full day of boots-on-the-ground coverage that turned heads both
   locally and internationally.
 * **Match Schedule Reveal: **We brought together Philly’s beloved mascots and local
   kids for a soccer face-off that was as funny as it was heartwarming. The result?
   A viral video and unmatched energy announcing Philly’s official World Cup schedule.
 * **Content Machine: **Our strategy delivered fresh, localized content across every
   touchpoint—social-first videos, evergreen photo libraries, and ready-to-share
   toolkits. We made sure fans, press, and partners had what they needed to keep
   the momentum going.
 * **Local Voice: **Whether it was memes, mic’d-up moments, or mascot mayhem, our
   content spoke Philly’s language. Authentic, irreverent, and proud—built to resonate
   everywhere from South Philly stoops to City Hall boardrooms.

2+

Years of partnership

2M+

Social impressions

100+

Digital assets produced

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_FIFA_Phone-
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![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_FIFA_Phone-
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## The Results

ChatterBlast helped bring Philadelphia 2026 to life—online and on the streets.

 * Instagram following grew to 15,000+ in under a year
 * 2.2M+ impressions and 78K+ engagements in the last year alone
 * Branded moments picked up by local and national press
 * Mascot video + schedule reveal became a viral standout
 * Assets now used by Philadelphia Soccer 2026, city partners, the global FIFA brand

As the countdown continues, Philadelphia 2026 now has the tools, voice, and audience
to own its place on the world stage.

![](https://chatterblast.com/wp-content/uploads/2025/08/CBM_0725_CaseStudy_DeviceMockups_FIFA_Phone-
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