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Cutting Through the Ad Noise in 2020

Fast forward to July 2020. You’re a local business owner that sells a product or service to an extremely broad…

4 Lessons in Viral Content from the Best New Account on Twitter

Are you a fan of the NBA? Can you also not get enough of Netflix’s hit sketch comedy show I…

We Tried Facebook Dating So You Don’t Have To

If you haven’t heard the news, then you have likely seen the massive marketing campaign: Facebook has launched its new…

And Now, a Farewell to Facebook Likes

Only two short months ago, I wrote a piece for this blog announcing Instagram’s plan to say sayonara to likes.…

Industry Survival Guide: How to Slay Live Events

This one is for all my professional tweeters out there — that’s right, I’m talking about my social media peers.…