Category Archives: Industry Insight
To Spend or Not to Spend: Marketing During A Recession
Is there an impending recession or are we already in one? Should we increase our marketing spend, or slash costs?…
Let’s BeReal: Casual Media and the Future of Social
Two minutes. At a random time once a day, this rising social media app sends a simultaneous notification to all…
#MidtermSzn: An Insider Look at Philly’s Voter Habits and Hashtags
Philadelphia: land of the cheesesteak, home of the liberty bell, and in 2020, the epicenter of a political battle unlike…
Ancient Internet: The “Millennial Pause” Can Teach Us About the Evolution of the Web
The landscape of the internet is constantly changing. Whether it’s Instagram changing its algorithm to promote videos or Gen Zers…
Welcome to the Era of AI Influencers
They are ring-light equipped, flawlessly dressed, and now, AI-powered. I’m talking about influencers, the people who sell you on the next…
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