Category Archives: Industry Insight
The Ben & Jerry’s Guide to Getting Tastefully Political as a Brand
Recently, I was scrolling through my Instagram timeline and came across the following ad from Ben & Jerry’s. The ad…
The Great Vanity Debate: Does Audience Size Matter?
Fame. Everyone wants some level of attention and notoriety, since it usually comes with some perks. Kylie Jenner, the epitome…
What to Do When a Social Network Goes Down
You log into Facebook and it’s not working. You refresh the page, log in and out of the app, reinstall…
April Fool’s Day: A Lesson in Creativity for Brands
Ah yes, April Fool’s Day. A day where your favorite band announces their official break up, your beloved chip brand…
3 Tales of Influencer Marketing Gone Wrong
Ah, influencer marketing. Can’t live with it, can’t live without it—especially when it comes to certain individuals who won’t play…
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