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April Fool’s Day: A Lesson in Creativity for Brands

Ah yes, April Fool’s Day. A day where your favorite band announces their official break up, your beloved chip brand…

3 Tales of Influencer Marketing Gone Wrong

Ah, influencer marketing. Can’t live with it, can’t live without it—especially when it comes to certain individuals who won’t play…

Tap Here to Donate: A New Charitable Feature on Instagram Stories

Your Insta Story game is about to get a whole lot more charitable. Introducing the newest Instagram feature: the donation…

AIM Didn’t Die in Vain: Lessons from 20 Years of Instant Messaging

For some, it’s hard to imagine a world before smartphones, social media, rapid home delivery services and Chocolate Rain. But…

Here’s Your Crash Course on Programmatic Advertising

Advertising has come a long way from the days of reading the classifieds on the back page of your local…