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The Evolution of Media During the COVID-19 Pandemic

Advertising and analytics have changed drastically in the past few years, especially in 2020. This series, “The State of Advertising…

How to Elevate a School’s Brand Awareness on Social Media

Selecting a college or university is a big decision in any student’s life. Leading up to that decision, they are…

Instagram Looks to Lift the Pressure of Likes

It’s no secret that social media has grown to play a massive role in our world today. Whether through posting a…

3 Ways to Use Student Ambassadors Virtually

For universities big and small, student ambassadors have long been key components in marketing and helping schools reach their admissions…

The Complicated World of Olympics Advertising

We’re in the midst of that fantastic time that only happens every four years (or in the case of a…