Category Archives: Industry Insight
How to Target Moderate Voters
There’s a lot to unpack from the 2020 election. Some states went red, some went blue, and despite what you…
Do Influencers Belong in Advocacy Campaigns?
We all know that utilizing influencers can be a great tool for brands when it comes to generating awareness around…
5 Components of a Successful Advocacy Campaign
Every advocacy or cause awareness campaign has its differences. But whether your cause is raising awareness about climate change, raising…
What’s All This Clamor About Clubhouse?
By this point, you’ve probably heard of Clubhouse, one of the hottest new social networking platforms out right now. The…
An Apple Update a Day Keeps the Facebook Tracking Away
Tech giant Apple had a busy 2020: They rolled out new products, went all-in on OTT/CTV, and created new content.…