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Let’s talk about WeChat, China’s Social Media Hub

WeChat: It’s an app you probably know by name, but not by use. In China, it’s a lifestyle. But here…

The Ben & Jerry’s Guide to Getting Tastefully Political as a Brand

Recently, I was scrolling through my Instagram timeline and came across the following ad from Ben & Jerry’s. The ad…

The Great Vanity Debate: Does Audience Size Matter?

Fame. Everyone wants some level of attention and notoriety, since it usually comes with some perks. Kylie Jenner, the epitome…

What to Do When a Social Network Goes Down

You log into Facebook and it’s not working. You refresh the page, log in and out of the app, reinstall…

April Fool’s Day: A Lesson in Creativity for Brands

Ah yes, April Fool’s Day. A day where your favorite band announces their official break up, your beloved chip brand…