Category Archives: Industry Insight
3 Tales of Influencer Marketing Gone Wrong
Ah, influencer marketing. Can’t live with it, can’t live without it—especially when it comes to certain individuals who won’t play…
Tap Here to Donate: A New Charitable Feature on Instagram Stories
Your Insta Story game is about to get a whole lot more charitable. Introducing the newest Instagram feature: the donation…
AIM Didn’t Die in Vain: Lessons from 20 Years of Instant Messaging
For some, it’s hard to imagine a world before smartphones, social media, rapid home delivery services and Chocolate Rain. But…
Here’s Your Crash Course on Programmatic Advertising
Advertising has come a long way from the days of reading the classifieds on the back page of your local…
Why Chatbots Work (And How to Spot Them)
Have you ever used a customer service chat and had the sneaking suspicion that the “person” you’re talking to isn’t…