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The Marketing Miracle of Microsites

Living in the digital age, most of us are already aware of how important online engagement is for a company…

Variety Gets It Wrong: Podcasts Don’t Need the Help of Big Celebrities

This week, Variety put out their newest cover story “How Conan O’Brien and Other Top Hosts Are Tapping Into the…

Exploring Letterboxd, the (Social?) Network for Movie Fans

Ever heard of Letterboxd? I wouldn’t be surprised if the answer is no. But before I explain, let me give…

From Poking to Dating: Getting Romantic with Facebook

With 40 percent of Americans participating in online dating, it’s no surprise that dating apps are so mainstream (read: not…

Gabe Kapler and the Argument for Analytics

Gabe “Coconut Oil” Kapler. Am I right? There hasn’t been a manager in Philadelphia sports as divisive in opinion since…