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January 25, 2009

The ChatterBlast team is honored to be featured in this month’s Philly AD News, courtesy of our friend Keith Scandone at O3 World:

Social media is obviously a pretty fast paced, competitive and overwhelming piece of the marketing landscape these days. Although if you plan on running with it and not away from it, there are more and more companies out there providing a road map to navigate through the congested Internet highway of tweets, Facebook pages and LinkedIn connections. And two of those companies, which are located in Philadelphia, are ChatterBlast Media and Two Birds.

ChatterBlast Media is run by Evan Urbania and Matthew Ray, both of whom have backgrounds in marketing. Unlike the stereotype that is often linked to companies like theirs, they are doing more than just writing a few tweets for their clients. They consider themselves “consultants for the digital world,” according to Urbania. ip adr . In addition to creating a marketing strategy that may include Twitter, Facebook and LinkedIn, among others, they also play a large role in monitoring who is talking about your brand and what they’re saying. Or on a larger scale, what people are saying about the industry as a whole, which then enables them to work with their clients to forecast trends and proactively pursue opportunities in the social media space. They are using tools within Twitter to actively monitor what is being discussed about your brand, in addition to using outside tools, such as Radian 6, to drill down even deeper. While they don’t say having a website is mandatory, they definitely stress its importance, as they use a client’s website as a home base to drive a lot of social media traffic back to, and create conversions. They are then able to track referring traffic to the site through the stats package, which only helps fuel the campaign. Among their client experience thus far, ChatterBlast has been working on a plan with a national non-profit organization.

They also have been working on a pilot VIP program for a major car company, and have been handling a campaign for an Outdoor Sports Convention.

About the Author

Evan Urbania

Evan Urbania is the CEO and Co-Founder of ChatterBlast Media. He can often be found cycling, reading obscure tech blogs, teasing the office dog or getting bored with new social media apps.

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