Trash talking and sports go together like peanut butter and jelly or breakfast and coffee, a pair that just goes together. Typically trash talking in sports would take place down at the stadiums, in a bar or at a watch party. But with 16.1 percent of viewers tweeting or posting during prime time television, trash talking and rivalries are right at your fingertips.
Fans are known for taking their sports feuds a little too far, but team Twitter accounts are finding new ways to spice up their tweets with witty engagements. These interactions not only create more exposure and interactions for the account, but also build up anticipation and excitement for games. There is one sport that is particularly clever when it comes to Twitter engagements and is doing it right – hockey teams.
A few National Hockey League (NHL) Twitter accounts paved the way for an entertaining voice and continue to impress with their funny tweets, including the Los Angeles Kings, Dallas Stars, Columbus Blue Jackets and your Philadelphia Flyers. While these accounts still take a traditional approach of tweeting with live game updates, links to articles, ticket sales and corporate style tweets, their creative voice helps to humanize the account instead of being solely a brand. Check out some prime examples of how these teams are doing it right.
The Los Angeles Kings twitter account is by far the cockiest online casino of all of the accounts listed, but with two Stanley Cups in the past three years, they’ve most certainly earned that voice.
Enroute to the airport to take on the New York Rangers in the Stanley Cup finals, the Kings sent this tweet out and sparked a funny (and heated) conversation with their foe.
After the Dallas Cowboys account had an ill-advised tweet about hockey season starting, the Dallas Stars didn’t hesitate to stick it to their football counterpart.
It would appear the Dallas Stars’ social media manager is good friends with the jumbotron operator at their arena, because this is one of many funny tweets they’ve posted about visiting fans seen on the jumbotron.
Columbus Blue Jackets
— NHL Blue Jackets (@BlueJacketsNHL) October 23, 2014
News Team assemble! Columbus does a great job pairing pop culture gifs and images with relevant content that generates more retweets and favorites than a plain tweet or image of a player. This is softer, more humor-focused approach than the Los Angeles Kings and Dallas Stars, but just as effective for engaging their fans. Like all brands, it’s important to stay on top of all the holidays out there (even the ones that probably aren’t real holidays) and highlight them on social, but this is exceptionally good. Philadelphia Flyers
— Philadelphia Flyers (@NHLFlyers) October 3, 2014
It seems every year for the rest of eternity we will be reminded that Damian asked Cady Heron what day it was on October 3rd in Mean Girls, to the extent that even the NHL account is tweeting about it. Stop trying to make “fetch” happen, Flyers.
— Philadelphia Flyers (@NHLFlyers) October 22, 2014
“Play nice” doesn’t really resonate with the Flyers and Penguins when they take the ice. With their witty Twitter voice, it looks like the Flyers aren’t playing nice online either….good.
An entertaining, funny voice can be a slippery slope for some brands, since their audience isn’t as secure – or loyal – as a sports team’s fan base. But it isn’t unattainable, as seen here with these NHL teams. Pairing pop culture images and gifs with relevant content or having fun with quirky holidays can make content more appealing to all Twitter users, fans and foes alike.
Although social media is a means to generate business leads, it’s also a way to engage with fans in a way that relates to them. Wit and humor are things that will always relate to the masses.
Frustrated about Philadelphia teams or want to talk some sports? Tweet me @KurtyGies!