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June 18, 2014

It can happen to your mother, sister, friend and even YOU. 

While you’ve been busy pinning the latest gotta-try-it-recipe, have you seen a Target pin floating around? No? Ok, then perhaps your dream vacation spot from Expedia? Which then got you thinking – “maybe its time for a vacation…” so you click the pin. Now you find yourself booking your next trip to the Galapagos Islands on Expedia, instead of trying that mouthwatering recipe. Guess the folks at the dinner table are in for another bland meal.

Facebook Boosted Posts, meet Pinterest’s Promoted Pins.

Pinterest recently announced it “had topped 30 billion pins shared by its users…” And now they want to make $$$. Their new Promoted Pins feature was only available to large businesses (who were willing to pay $1 million per campaign), but that’s all about to change. Queue in the small and medium sized companies – Pinterest is opening the advertising gate for YOU, too!

Yes – the same exact thing happened on Facebook awhile back. You know those boosted posts you love so much?

The who, what, where, why and how:

Since you’re dying to get in on the Promoted Pinnin’, here is everything you need to know.

  • Obviously you need to pick what pin you want to promote – and since this is a new feature, the pressure is ON!
  • YOU decide who sees your pin.
  • Pinterest could care less about impressions – but what they do care about is clicks-to-website. So be prepared to pay each time someone clicks to visit your site.
  • What’s working and what’s not will be in the power of YOUR hands.

Everything Pinterest wants to know about your biz.

Pinterest made it very simple. They start off with the basics:

  • Your name
  • Job title
  • Email
  • Company
  • Business type

However, things do get a little more personal:

  • Number of employees
  • How much you spend on marketing per month:
    • Less than $20,000
    • More than $20,000

Now if you’re wondering “Is Pinterest prioritizing the big spenders over me?” I’m sorry to say that Pinterest is keeping that intel under wraps.

Congratulations, you’ve been waitlisted at Pinterest University!

While right now, not everyone is being enrolled – Pinterest still wants you to submit your application. Please hang tight while they get ready for your enrollment. 70-246 This may or may not take awhile…

Basically, Pinterest is the next big monetized social platform.

You heard it here first: I’m predicting that Pinterest will most likely be filing for an IPO come early 2015. You should probably start saving now.

Now – visit here and get started on the Promoted Pins process!

Have you seen any Promoted Pins yet? Tweet me which ones you love OR hate @craigjay_.

About the Author

Craig Beyerle

Craig Beyerle is an expert when it comes to social media engagement, caesar salads, and The Real Housewives. He lives in Center City, usually forecasting the latest weather.

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