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August 2, 2009

One of the challenges in marketing special events is the need to get – and keep – your target demographics’ attention. Traditional methods of advertising and marketing still work well at raising awareness, but converting awareness into action now needs the help of creative social media components to ensure a successful event. ChatterBlast worked withPhiladelphia QFest and Danger After Dark film festivals to leverage and coordinate the broad reach of major print/radio coverage with the immediate, focused and interactive engagement that only social media can achieve.

The online properties we managed included a Facebook page and twitter account for each festival. We wanted these sites to serve as the hub of the festivals, before during and after the actual week-long events. We also targeted major film and cultural blogs and we were able to immediately post reviews and awards as they published! This strategy allowed us to interact with potential attendees, influencers in the industry and niches within the film community. The immediacy of these social media sites allowed us to communicate important information such as updated show times, special guest appearances, venue changes and more. The flexibility of content types on Facebook, for example, came in handy when online casino one of our films at the festival broke the record of longest on-screen kiss and we could show a YouTube clip of it to all of our fans!

New social media tricks allow for more effective cross-promotion in the digital era. Live hyperlinks on Facebook posts allowed us to peek into the communities of our partners, sponsors, studios, directors and actors. Events like Danger After Dark and QFest couldn’t be held without the generous support of their partners and sponsors. So, we thanked Stimulus Philly for their support and linked directly to their Facebook page. Immediately, all those who follow Stimulus Philly are able to see a message from Philadelphia QFest 2010, prompting them to go to our page (and vice-versa). This cross promotion is beneficial to both parties and helps reach more and more quality fans every day.

It’s fun just sitting back and watching a community page come to life before your very eyes. Directors, actors, sponsors and fans commenting on posts and interacting with one another made QFest and Danger After Dark more than just film festivals…they were a true community event and a celebration of cinema.

About the Author

Matthew Ray

Creative Director and Co-Founder of ChatterBlast, Matthew Ray is a fan of comic books, ice cream and sitcoms from the late 1980s.

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