Pheed is being touted as one of the hottest new social media apps out there. At one point, it was the most downloaded social networking app in the iTunes Store, with more downloads than even Facebook and Twitter. Will Pheed break new boundaries with the social media savvy? Or is it just another fad or network focused on the teenage crowd pulling away from their parents on Facebook?
We’ve seen social media apps come and go (remember Ping or Bebo?), and we’ve seen some micro-segmentation of the online community as Facebook, Twitter, LinkedIn and Google battle for the masses. Here’s a look at some of the features of Pheed and how it may or may not contribute to its success:
Pheed is phlexible!
Pheed takes the familiar RSS blog reader to the next level. It elegantly integrates the best features of many social networks into one sexy user interface. Content can be text, photo, video, live broadcast or audio. This means that users who flock to Instagram will feel comfortable, and those who prefer YouTube or Vine will be able to consume moving content all day.
Is it only for the kids?
Pheed’s community is 80% between 14 and 25. While this can change, as most social networks do, the current demographics make it an unattractive platform for anyone over 25 or for businesses targeting a different age range.
Show me the money
Pheed has apparently solved the monetization problem right out of the gate. While the basics of it are free, users can charge online casino $1.99 to $34.99 for a monthly channel or the same price options for a specific piece of content (video or live broadcast). This means that celebrities like Miley Cyrus and Chris Brown have already leveraged the channel as an additional fan-building tool and revenue source. Pheed splits the revenue with the content provider.
Overall, Pheed has some great interactive features (a dislike button!), an elegant interface and an interesting bonus: charging for premium content means the quality of content must improve. People are becoming more aware of the quality of their social content and are seeking ways to cut through the clutter. Pheed may do that, but only if the average age can increase so that I am not the only 33 year-old using it!
UPDATE 4/12/13: Philly”s Fox29 interviews ChatterBlast CEO Evan Urbania on the Pheed phenomenon:
UPDATE 4/6/16: As of 4/11/16, Pheed will be closed and the team will focus on their new platform, Galaxia.