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May 26, 2015

The Terrible Tremendous Twos!

Vine hasn’t had to worry about going through the Terrible Twos; perhaps it should be called the Tremendous Twos, because Vine is making HUGE strides. Currently, there are over 40 million active users with no signs to stopping. Sure, 40 million isn’t as much as other social networks, but the Vining community (notably youngsters) is a close-knit group that is not only discovering the latest talent but also expanding their target audience in a surprising way.

But Really – What About Those Going Through The Terrible Twos?

This year, Vine sprouted out Vine Kids, an app that provides those sprouts with endless G-rated Vines. Since it seems that kids these days are born with that tech-savvy gene, you’ll never have to worry about an NSFW-ish Vine popping up in this app. Vine developed this app with children in mind (obvs), so it’s adorable, interactive and easy to use – just continue swipin’ through.


Since there is an endless amount of Vines floating around, Vine takes all the G -rated ones, filters them and pushes them through Vine Kids.

FYI parents: As of now, Vine Kids is only available on iOS devices.

$hine On Vine!

There are plenty of YouTube Stars, but did you know many Vine users are finding fame and success – with only six seconds to get their point across? If you haven’t been living under a rock for the past two years, perhaps you’ll recognize a few of these names: Us the Duo, Jack and Jack, Cameron Dallas and Nash Grier. If not, check ‘em out and get familiar with these Vinelebrities.

Shawn Mendes, a Canadian singer-songwriter who rose to fame by posting six-second covers of songs (which lead him to a record deal with Island Records in 2014) has become the next big breakout Vine star. His debut album, Handwritten, released in April 2015, scored the top spot on the Billboard Top 100 in both America and Canada it’s first week. Mendes is now busy serving as the opener for Taylor Swift’s 1989 World Tour – doesn’t get much better than that, does it?

Anything Else New With Vine?

Yes! Vine’s most recent update allows users to share their favorite videos across almost every social platform (see image below) with just a click of a button.


Talk about a simple yet effective convenience!


Although Vine is still relatively young, it seems to have found its purpose within the much-talked-about millennial demographic and now kids ages 5 and under. We’ve seen musicians, dancers, make-up artists, comedians and more all rise to fame from their six second videos. When you think about it, it’s quite remarkable how users took six-second videos to create their brand and establish a career. Vine is certainly doing its best to cover all types of demographics; it’s just a matter of time to see if it works in their favor.

About the Author

Craig Beyerle

Craig Beyerle is an expert when it comes to social media engagement, caesar salads, and The Real Housewives. He lives in Center City, usually forecasting the latest weather.

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