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Even if you don’t spend your days scouring social media for updates, it would’ve been hard to miss yesterday’s digital outpouring of messages about the twelfth anniversary of September 11th. Whether it was your Great Aunt Joan’s Facebook photo of a crying eagle or GMC’s #PatriotDay tweet, it’s clear that social media has changed the way we remember important events.

But does it make sense for brands to weigh in on this global conversation?

At ChatterBlast, we advised our clients to acknowledge the anniversary, but in a way that felt appropriate and relevant for their unique brands. Our friends at Crossroads Hospice, a facility that works with a lot of veterans, posted photos from recent events honoring servicemen in their community. Unite Fitness, a longtime client, shared a meaningful quote from their founder.

Vice magazine put together an interesting and critical roundup of how some brands—ranging from the LA Lakers to Dunkin Donuts—handled the anniversary on social media. Take a look and see what you think of their tactics. We’d love to hear from you in the comments.

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About the Author

Erica Palan

Erica is ChatterBlast's resident cat lady and the adoptive mother of Banana, our office fish. Her hobbies include reading (quickly), running (slowly) and listening to Bruce Springsteen (loudly).

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