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CHEF is already creating major buzz, not to mention causing major rumblin’s in viewers’ stomachs. The new movie (link), starring Jon Favreau, John Leguizamo, Oliver Platt and Sofia Vergara, tells the story of how one chef lost his restaurant job and started a food truck to reclaim his success. The star-studded cast does not disappoint on the big screen. However, there is one major star they left out of the credits: SOCIAL MEDIA. How can social media be the star of this movie? It’s actually quite amazing how Favreau (writer, director and lead actor) was able to make it a key factor from start to finish. The movie opens with Chef Carl Casper (Favreau) being reviewed by the most famous food blogger in Los Angeles, Ramsey Michel (Platt). In an overnight viral disaster, Michel’s horrible review on Casper blog explodes on Twitter. After the lousy 2-star review is posted everywhere, Casper’s staff tell him “To not worry about what people are saying on Twitter” to which he replies, “What’s Twitter?” With a little help from his 10-year-old son Percy (Emjay Anthony), he enters the digital world – and with a vengeance. Casper unknowingly starts a Twitter feud with Michel and invites him to try a whole new menu.

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This starts a quick series of downward-spiraling events that culminates when Casper suffers a major, public meltdown. Which, of course, becomes a social media horror story. In an attempt to reclaim his Top Chef status, Casper creates El Jefe Cubanos Food Truck. He ventures cross-country to show the nation he deserves more his 2-star rating. Starting in Miami, customers begin lining up at the new food truck, creating a massive crowd. These hungry South Beach-ers, just like every other person, all take to Twitter to express their opinions – and in this case their LOVE for the food! Meanwhile, 10-year-old Percy becomes the unofficial Social Media Manager by launching Twitter, Facebook and Vine for the truck. Before you know it, the truck is met with massive lines of starving customers in each city they visit. Casper, who does not understand how this keeps happening, is surprised to hear Percy say, “I Tweeted to let everyone know we would be here.” As the crew makes their way back to Los Angeles, it becomes apparent they’ve acquired a nationwide following. Done solely through social media. This feel-good-food-porn-loving movie will leave you wishing El Jefe Cubanos food truck is real! However, it’ll open your eyes on how social media affects us everyday. CHEF covers the highs and lows but more importantly it highlights how businesses should be using social to their advantage. And let’s not forget these Generation Z kids will be running the world, as early as the age of 10. I suggest we all watch out… RECAP Alert: How To Use Social Media – CHEF Style

  • BE ACTIVE on each platform you create.
  • Engage with your followers – show ‘em that you care!
  • Create a buzz because everyone wants to get in on the hype.
  • Document EVERYTHING! It’ll come in handy – trust me.
  • Doesn’t hurt having a 10-year-old close by.

Editor’s Note: Do not attend this movie without eating a full meal beforehand. Your mouth will be watering!

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About the Author

Craig Beyerle

Craig Beyerle is an expert when it comes to social media engagement, caesar salads, and The Real Housewives. He lives in Center City, usually forecasting the latest weather.

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