As an account executive, Liehem assists managers in the full project life cycle including: account kick-off, work orders, creative briefs, implementation, and reporting. In addition, she interprets client goals and works with creative, ads, and reporting teams to concept and implement creative strategies. Prior to CBM, she worked with companies such as Fox Television, Clear Channel Outdoor, Sparks, and Nexstar Media Group, where she gained experience in the multifaceted world of marketing and advertising.
Liehem graduated from California State University, Chico where she studied both communication and marketing. She returned back to school in 2021 and will soon become a Temple University alumni, earning her master’s degree in strategic advertising and marketing in May 2023. She hails from Oakland, CA, but now resides in Philadelphia. She is a lover of music, films/tv-shows, sports, teas, beaches (she’s a Cali girl), and curly hair products. If she’s not busy working or in class, you can find her sketching/doodling in her notebooks.