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October 20, 2014

One of the many joys of being the creative director, of a boutique shop is that you usually get to work with people you really admire. We are often brought into projects by incredibly talented and fun partners, and we consistently try to pay back (or forward) that practice. And if opportunities don’t present themselves, we make them ourselves.

We all have so much fun… We should work together…

Those were the words that Rob Saxon of MANNA said to a group of us giggling by the bar: me, Deb Cassidy of West Laurel Hill Cemetery, Klay Fennel of Comcast, and Gavin McKay of Unite Fitness. We were at an Independence Business Alliance fundraiser hosted by Comcast (Comcast has GREAT wine. I blame the wine). Actually, I take that back. Let’s call it an inspiration catalyst. Without it? who knows the chances of findings ahard hitter team of such unique organizations?

So mix some wacky brainstorming and Napa Valley’s best year, and we came up with #Run4UrLife. I claim the name, as I think in hashtags these days—but the rest I credit to the joint inspiration of several people. #Run4UrLife is a 3K fun run through one of the region’s most historic cemeteries. Oh, and it’s at night and we have a group of people dressed up as ghouls and goblins to scare your ass silly. Not a bad idea, huh?


After initial planning meetings, we decided we were having so much fun (and all for a good cause—all the money goes to MANNA!), we thought we’d invite a few more friends to join best online casino us. Every good project needs proper branding, so we recruited our long-time companions at Tag Strategies or a logo, poster, and t-shirt design. To ensure we got the media talking, Sage Communications offered their public relations services. And since Comcast owns a few cable networks, we needed a PSA, right?

To shoot it, Christopher Gabello and Gabello Studios rolled out to West Laurel Hill and created this masterpiece for us at a moment’s notice.

The whole process proved that when you’re lucky enough to have such awesome partners—and yes, a little wine—your combined capabilities conjure a special type of magic (and no, not the spooky kind). It’s a magic that more people should believe in. The hyper-focused skills of boutique and small agencies pack a powerful punch. Stir them all up in your witch’s cauldron for one potent brew. We can join forces to form a bigger badder “agency”, which allows us to make HUGE things happen, like work for larger corporations and service the community we love. So, do you believe in magic?


Don’t let the ghosts and goblins get you. Sign up now to #Run4UrLife and help us help others in the community!



About the Author

Matthew Ray

Creative Director and Co-Founder of ChatterBlast, Matthew Ray is a fan of comic books, ice cream and sitcoms from the late 1980s.

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