These days the average online user has an incredibly short attention span. Thanks to modern media and the Internet, we can find endless entertainment and information – all reduced to bite-sized blasts. Our shorter attention span requires marketers to come up with quick and clever ways of catching our eyes and engaging our mind. The brand now has less time to connect with viewers, so getting the attention of your customers requires a little old-fashioned razz-ma-tazz and a solid understanding of how people find and consumer information. We have been successfully experimenting with some new tactics and technology to help spread our clients’ messages.
The advent of devices like the FlipCam now make it possible to produce dynamic, rich, and short video stories for our clients. Take City Fitness, for example. Gyms can be intimidating – even downright scary for prospective members. Video is a great way to show potential customers what the gym is all about while familiarizing them with the layout and amenities. The video virtual tour we created follows pro-trainer Chip through the gym, highlighting the equipment, space, and studios. Those who watch the video not only get to “meet” a gym representative, they also get a feel for the space and the general atmosphere of the gym itself.
Using video for a restaurant, bar or nightclub will allow the venue’s personality to shine through – even before the doors open. Prior to opening, TABU worked with ChatterBlast to create a distinct identity for their bar through a video blog. We produced a series of digital short skits featuring two “spokespeeps,” or customer representations to portray the brand identity before the club ever opened. The videos are fun, light and quirky allowing the viewers to connect with the personalities and share the silly skits with their friends on social networks.
View all of the TABU videos HERE
Informal video can easily integrate into any organizations’ marketing plan, and high quality video content can be created quickly and inexpensively. It creates a richer and more dynamic social hub, giving fans and friends something new and fresh to connect with. Potential customers are constantly viewing video on YouTube and Facebook. With some creativity and smart strategies you can make sure that some of that content is yours.