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How to Target Moderate Voters

There’s a lot to unpack from the 2020 election. Some states went red, some went blue, and despite what you…

Women’s History in the Media: What Happens When “Good Girls” Revolt

March marks the celebration of Women’s History Month, and as a young woman in the media and communications industry, I…

Do Influencers Belong in Advocacy Campaigns?

We all know that utilizing influencers can be a great tool for brands when it comes to generating awareness around…

5 Components of a Successful Advocacy Campaign

Every advocacy or cause awareness campaign has its differences. But whether your cause is raising awareness about climate change, raising…

What’s All This Clamor About Clubhouse?

By this point, you’ve probably heard of Clubhouse, one of the hottest new social networking platforms out right now.  The…