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Do Influencers Belong in Advocacy Campaigns?

We all know that utilizing influencers can be a great tool for brands when it comes to generating awareness around…

5 Components of a Successful Advocacy Campaign

Every advocacy or cause awareness campaign has its differences. But whether your cause is raising awareness about climate change, raising…

What’s All This Clamor About Clubhouse?

By this point, you’ve probably heard of Clubhouse, one of the hottest new social networking platforms out right now.  The…

How to Leave Performative Social Media Activism in 2020

In many ways, social media has made it easier to be informed than ever before. We can keep up with…

An Apple Update a Day Keeps the Facebook Tracking Away

Tech giant Apple had a busy 2020: They rolled out new products, went all-in on OTT/CTV, and created new content.…