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How to Become a “Granfluencer” in Three Easy Steps

Despite being regarded as historically slow(er) social media adopters, baby boomers and even some members of the Silent Generation are…

How Baby Boomers Have Successfully Assimilated on Social Media

Gone are the days of baby boomers not understanding acronyms and emojis. This generation has found its place in the…

The Evolution of Media During the COVID-19 Pandemic

Advertising and analytics have changed drastically in the past few years, especially in 2020. This series, “The State of Advertising…

The Yak is Back, Baby

Allow me to take you back to the year 2014. Ellen DeGeneres is taking a historic selfie at The Oscars,…

How to Elevate a School’s Brand Awareness on Social Media

Selecting a college or university is a big decision in any student’s life. Leading up to that decision, they are…