One of the most exciting things about flipping the page of my bird-themed calendar each month isn’t just the mystery of what majestic feathered creature flies on the following page, but the potential of dank-ass memes that the next thirty days could birth.
I’m thrilled to say that the months of January through March didn’t let us down. The less-than-favorable weather we’ve faced in Philadelphia over that period hasn’t seemed to spoil the bountiful crop of content that has flourished from the internet’s soil.
If you don’t quite get memes, that’s okay. Memes have become a language of their own. I can help teach you. Or if you’ve taken a break from the internet for a new year’s resolution or Lent. That’s okay too. I’m here to fill you in on what you’ve missed.
Without further ado, let’s kick things off with – quite literally – a very juicy meme that would ensure we stepped into 2018 on the weirdest foot imaginable:
An instant classic. Although they are not, it is undeniable that Tide Pods simply look delicious. They look like a fruit snack. But because they are apparently toxic, this devolved into a satirical series of memes that would land us on the Tide Pod Challenge.
Any time a meme results in an official brand statement, you know it’s big time.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain. pic.twitter.com/0JnFdhnsWZ
— Tide (@tide) January 12, 2018
Kylo Ren’s Pants
Another weird one. But if it’s not weird, it’s not really worth talking about in my opinion. In Star Wars: The Last Jedi, Kylo Ren was shown shirtless and sporting a seriously high-waisted look.
As soon as that hit the internet, it was inevitable that we’d be met with the #KyloRenChallenge.
Yes, that’s John Mayer.
Kylo Ren looking so good in #thelastjedi 😩😩😩💦💦💦 pic.twitter.com/ANxCCwBEhG
— gaxly vs tackee (@tackeestore) December 14, 2017
Left Exit 12 Off Ramp
Here we have a simple and beautiful, albeit short-lived, meme chronicling the internet’s lack of self control.
During the halftime show of Super Bowl LII – which the Philadelphia Eagles won, in case you forgot – America’s sweetheart Justin Timberlake made his way into the crowd where he would lead us to this year’s Left Shark: “Selfie Kid.”
— Jamie McCarty (@JamieMcCarty) February 5, 2018
— Tatered (@tatered) February 5, 2018
— Alp Ozcelik (@alplicable) February 5, 2018
While beautiful and very well done, Obama’s presidential portrait was a bit… different.
What happens when you do something different or unusual? You get memed.
— america's lounge singer (@KrangTNelson) February 12, 2018
Wow-ing like Owen Wilson
Honestly, this one came out of left field. But sometimes the most unexpected memes are the most dank of all. Owen Wilson says “wow” a lot. And he does it in very Owen-Wilson-like fashion. Point that out on the internet and you’ll get mass gatherings of people at locations across the globe to “say ‘wow’ like Owen Wilson.”
Cardi B Dancing
This is one of my favorite kinds of memes. Easy to repurpose and hilarious no matter what you do with it. With some simple audio tweaks, you can make Cardi dance to anything you want. Go ahead. Give it a try!
.@iamcardib vibing to “Bartier Cardi” at Staples Center is all of us 😂 #NBAAllStar pic.twitter.com/BHyrknilHp
— NBA on TNT (@NBAonTNT) February 19, 2018
Every Spongebob Meme
2017 was the year of the Arthur meme. In 2018, Spongebob memes are everything. At the rate we’re going, we’re poised to see the meme market become historically oversaturated with Bikini Bottom-based memes. Here’s some of what we’ve seen so far.
Remember Evil Kermit? Savage Patrick was a variation of the same concept. This meme featured a still of Patrick Star in what looked like was an evil laugh – to be mutated and applied to situations in which one was up to no good.
When you just pretend to throw the ball and the dog sprints off looking for it pic.twitter.com/bmcq9MxhJ3
— Maybe: Brendan Bergen (@carpetislava) March 2, 2018
Just as soon as it came, it was gone.
Krusty Krab vs. Chum Bucket
The Krusty Krab is good. The Chum Bucket is bad. As such, this meme was also mutated and served as a template for hot takes and controversial opinions about pop culture. This one also flamed out fairly quickly.
I hope no one did this yet pic.twitter.com/GGdxBN4WyF
— big tuna (@SpamBeesly) March 15, 2018
Another template for creating #RelatableContent. Why is Spongebob so winded? Could be anything. That’s up for you to decide.
Friend to me: What kinda shot u want?
Friend to bartender: 2 tequila pls
— McKay Harris (@mr___kk) March 30, 2018
Me dancing ALL night not breaking a sweat VS Me running on a treadmill at the gym for 5 minutes pic.twitter.com/k6ZOs0wzdZ
— Chino 🇲🇽 (@Chinohoven) March 27, 2018
me after I do 5 minutes of homework without looking at my phone pic.twitter.com/gOAXgVjEEa
— francia 𓆩❤︎𓆪 (@franciadudee) March 28, 2018
FBI Agent text
Let’s face it: We’re all kind of scared that the government is watching our every move. This meme parodies that notion by taking it to the extreme:
“Change my Mind”
Professional rabble rouser and controversial podcaster Stephen Crowder thought it would be a good idea to post this on Twitter:
Why was this a bad idea? He would instantly become the subject of the most easily repurposed meme template of 2018:
Infinity War Crossover
I don’t think this one lasted more than a day. But while it was hot, boy was it hot. I’ll let it speak for itself:
Marvel: 'Infinity War is the most ambitious crossover event in history'
— Bobby Palmer 🥚 (@thebobpalmer) March 19, 2018
_____ Madness Brackets
Filling out a March Madness bracket is fun if you’re into that. But a lot of people don’t really vibe with the whole “sports” thing. This March, the internet got creative and gave us brackets for just about anything you could imagine so we could all join in on the fun.
Sourced from the Despicable Me movie franchise, this meme featured a still of a character, Gru, detailing his master plan. The idea being communicated: The meme’s subject has made a terrible mistake.
Walmart Yodel Boy
This kid is just getting his start as I write this and he is probably my favorite meme of all. Expect to see him on Ellen soon.
Cheers to a healthy crop of memes in 2018 Q1. Here’s to Q2 being danker than ever before.