Perhaps the most important thing to do when working in social media – or any creative industry for that matter – is, every so often, to just take a step back and evaluate the landscape.
No, I don’t just mean to keep up on your buzzwords and all of the “current trends” you like to read about on your favorite #thought #leader’s blog. A lot of that stuff is bullshit. I don’t believe that is going to change how you work or empower you to do something extraordinarily creative.
You have to look at other people’s actual work and find things that are going to challenge not only your ideas but your limits and abilities for storytelling on these platforms. So yeah, that’s kind of the long way of me stating the super obvious truth that getting yourself inspired is the best route to doing better work.
So I’ll share what inspires me to strive to try and get better at stuff: Social media in the sports industry. I’ve talked about it on this blog a couple of times before. Sports naturally lend themselves to great storytelling. And, as such, I really think they allow for the people doing the storytelling online to push the boundaries for what’s possible.
The best way to track all of this # I N N O V A T I O N within digital storytelling is by following a simple hashtag on Twitter: #SMSports. It’s one that social media managers of teams from all levels and fans generally use to highlight the best of the best. You don’t even really have to care about sports to care about the content. Strictly as a social media person, this stuff is pornography.
Let’s have a looksee at what’s going on in there lately.Let’s have a lookse.
Another level. In-game motion content from @CuseFootball. #smsports pic.twitter.com/qIosIoyyhv
— Jason Matheson (@JasonRMatheson) September 4, 2017
In-game motion content.
Love this concept. 👌 #smsports https://t.co/rhWasrzDjz
— Jess Smith (@WarJessEagle) September 13, 2017
Fun with Facebook video cover photos.@TheZeeTee with an excellent time lapse. #smsports pic.twitter.com/VSiNJDR6jE
— 𝗦𝗰𝗼𝘁𝘁 𝗞𝗲𝗴𝗹𝗲𝘆 (@ScottKegley) September 12, 2017
Timelapse cover video.
Comprised of about 50 still photos by @davidphotokc, this is one of the best quality gifs! Team photogs take note. #smsports #Chiefs pic.twitter.com/1EjbYCLneN
— Adam Navarrete (@AdamNavarrete) September 9, 2017
Better than video, imo.
Phone backgrounds via Insta stories.
The perspective & editing in @AuburnFootball's videos has been 👌. Love the opening footage here. #smsports pic.twitter.com/PsjNUXsk2p
— Jess Smith (@WarJessEagle) September 3, 2017
Just incredible video work.
With that last run, @J_ManPrime21 is now 16th in @B1Gfootball history for career rushing yards. #B1GCats pic.twitter.com/0QlyReShxf
— Northwestern Football (@NUFBFamily) September 2, 2017
A little nostalgia.
I like this GIF from UVA – a little everything – animation, good visuals, #Gameday. #smsports https://t.co/FLqAWQwX5y
— Neil Horowitz (@njh287) September 2, 2017
A little bit of everything.
Note the top of this post. New way to integrate partners into IG posts outside of tagging in photo & including in text. Like FB. #smsports pic.twitter.com/3fPLphKLtT
— Geoffrey Blosat (@GeoffTBlosat) September 1, 2017
Sometimes it's just forced folks. #smsports https://t.co/UF0rGOzsj2
— Cal Swarbrick (@Cal_Swarbrick) September 1, 2017
It’s not always good!
Neat to see the Instagram slider used in new ways. Cutting a long image into slices is sudden fave in the PNW. Any other uses #SMSports? pic.twitter.com/LMvkvexQfy
— Russell Houghtaling (@digital_russ) August 31, 2017
But it usually is.
Listen. I could go on forever with this. Just check it out for yourself. It’s very good.
At the very least find something like this that gives you the urge to do something better. You may think you’re good at what you do, but there’s always someone better who is doing something way cooler. And probably having a lot of fun doing it.
Stop doing the same old stuff.
Learn something new.
Take more pride and ownership in what you create.
That’s all I have to say. Ok? Have a good day.